According to this Kantar survey from 2024, 10.2 million people are consuming this product with a frequency level of 'Light users'. In contrast, 5.9 million people have a frequency level of 'Heavy users'.
Number of consumers of 'Frozen Chips And Potato Products' in Great Britain (GB) 2023, by frequency
(in 1,000s)
* The source indicates: - Heavy users consumed chips and potato products 'more than once a week'. - Medium users consumed chips and potato products 'once a week.' - Light users consumed chips and potato products either 'two or three times a month', 'once a month' or 'less than once a month'
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Kantar. (July 2, 2024). Number of consumers of 'Frozen Chips And Potato Products' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/301561/frozen-chips-and-potato-product-usage-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of consumers of 'Frozen Chips And Potato Products' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/301561/frozen-chips-and-potato-product-usage-in-the-uk/?__sso_cookie_checker=failed
Kantar. (2024). Number of consumers of 'Frozen Chips And Potato Products' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/301561/frozen-chips-and-potato-product-usage-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of Consumers of 'frozen Chips And Potato Products' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301561/frozen-chips-and-potato-product-usage-in-the-uk/?__sso_cookie_checker=failed
Kantar, Number of consumers of 'Frozen Chips And Potato Products' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301561/frozen-chips-and-potato-product-usage-in-the-uk/?__sso_cookie_checker=failed (last visited January 20, 2025)
Number of consumers of 'Frozen Chips And Potato Products' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301561/frozen-chips-and-potato-product-usage-in-the-uk/?__sso_cookie_checker=failed
