U.S. consumers' rating of baby food and drink characteristics 2013

This statistic shows the results of a survey conducted in February 2013. About 400 U.S. parents were polled about the most important product characteristics when buying baby foods and drinks. Convenient packaging was rated by 72 percent of U.S. parents as important attribute.

Important characteristics of baby food and drinks rated by U.S. consumers in 2013

Share of respondents*
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Release date

January 2014


United States

Survey time period


Number of respondents

391 respondents

Special properties

U.S. parents with children younger than 3 who use store-bought baby/toddler foods/formula

Method of interview

Online survey

Supplementary notes

* Share of respondents who rated the product characteristic as important.

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Statistics on "Baby food market in the U.S."

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