Watching content on video sharing sites in the United Kingdom (UK) 2016-2019, by type

This statistic illustrates the share of internet users who watched content on video sharing websites such as YouTube, Vimeo, Facebook or Snapchat in the United Kingdom (UK) in 2016 and 2019, broken down by type. In 2019, 36 percent of respondents stated that they had watched reviews about things they might want to buy, down from 39 percent in 2018.

Share of individuals who watched content on video sharing sites in the United Kingdom (UK) in 2016 and 2019, by type

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Source

Release date

June 2020

Region

United Kingdom

Survey time period

2016 to 2019*

Number of respondents

960**

Age group

16 years and older

Special properties

adults who watched videos on sites or apps like YouTube or Vimeo

Method of interview

Face-to-face interview

Supplementary notes

* The 2016 survey included 'music videos' in the category 'short entertainment videos'.
** Previous dates of survey are available from Ofcom.
*** n (2016) = 1,114; n (2017) = 1,161; n (2018) = 1,179., n (2019) = 960
The original survey question was: "And what types of videos do you tend to watch on these sites or apps?" (Prompted responses, multi-coded)

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