According to this Kantar survey from 2024, 5.2 million people are consuming this product with a frequency level of 'Once a day'. In contrast, 3.9 million people have a frequency level of '2 - three times a week'.
Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency
(in 1,000s)
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Kantar. (July 2, 2024). Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s) [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar. (2024). Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of Consumers of 'low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (Gb) 2020 - 2021, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar, Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/?__sso_cookie_checker=failed (last visited February 13, 2025)
Number of consumers of 'Low Fat Spreads, Dairy Spreads & Soft Margarine' in Great Britain (GB) 2020 - 2021, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301758/jam-honey-and-spreads-usage-frequency-in-the-uk/?__sso_cookie_checker=failed