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Leading FMCG brands in the United Kingdom (UK) 2020, by consumer reach

Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2020

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Source

Use Ask Statista Research Service

Release date

December 2021

Region

United Kingdom

Survey time period

2020

Supplementary notes

* Consumer Reach Points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Date of release is date of access for this statistic.

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Statistics on "Unilever"

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