Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2018
(in million Consumer Reach Points*)
Leading FMCG brands in the United Kingdom (UK) 2018, by consumer reach
This statistic shows the leading ten fast moving consumer goods (FMCG) brands in the United Kingdom (UK) as of 2018. That year, Warburtons ranked highest with 514 million consumer reach points, followed by Heinz with 365 million points.
Fast moving consumer goods refer to products that are sold quickly and at a relatively low cost. Products categories include soft drinks, toiletries, over the counter drugs, processed foods and a wide range of other consumables. These products are normally sold in large quantities and sometimes have a short shelf life.

Ranking in first place, Warburtons is one of the UK's leading bread brands . The company was first started in 1876 and continues to be a family run business. Heinz, the UK's second most chosen FMCG brand, is an American-based company, founded in 1869. In 2015, Heinz merged with the Kraft Foods Group to become The Kraft Heinz Company. Ketchup is one of the leading products of Heinz and is highly popular in the UK. In 2017, condiments and sauces accounted for 50 percent of The Kraft Heinz Company's worldwide sales.
Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2018
(in million Consumer Reach Points*)
Consumer Reach Points* in millions
Warburtons514
Heinz367
Mc Vitie's284
Hovis274
Walkers270
Coca-Cola232
Kingsmill222
Muller217
Cadbury's Dairy Milk181
Birds Eye172
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Source

Release date

September 2019

Region

United Kingdom

Survey time period

2018

Supplementary notes

* Consumer Reach Points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Date of release is date of access for this statistic.

Leading FMCG brands in the United Kingdom (UK) 2018, by consumer reach
This statistic shows the leading ten fast moving consumer goods (FMCG) brands in the United Kingdom (UK) as of 2018. That year, Warburtons ranked highest with 514 million consumer reach points, followed by Heinz with 365 million points.
Fast moving consumer goods refer to products that are sold quickly and at a relatively low cost. Products categories include soft drinks, toiletries, over the counter drugs, processed foods and a wide range of other consumables. These products are normally sold in large quantities and sometimes have a short shelf life.

Ranking in first place, Warburtons is one of the UK's leading bread brands . The company was first started in 1876 and continues to be a family run business. Heinz, the UK's second most chosen FMCG brand, is an American-based company, founded in 1869. In 2015, Heinz merged with the Kraft Foods Group to become The Kraft Heinz Company. Ketchup is one of the leading products of Heinz and is highly popular in the UK. In 2017, condiments and sauces accounted for 50 percent of The Kraft Heinz Company's worldwide sales.
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