- Media & Advertising›
- Advertising & Marketing ›
Distribution of U.S. digital ad spend 2018, by industry
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Distribution of U.S. digital ad spend 2018, by industry
Distribution of digital advertising spending in the United States as of June 2018, by industry
The statistic presents a projection of the distribution of digital advertising spending in the United States as of June 2018, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
Distribution of digital advertising spending in the United States as of June 2018, by industry
| Share | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic presents a projection of the distribution of digital advertising spending in the United States as of June 2018, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
Show more- Show sources information
- Show publisher information
- Release date
- July 2018
- Region
- United States
- Survey time period
- June 2018
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms
Source
- Show sources information
- Show publisher information
- Release date
- July 2018
More information
- Region
- United States
- Survey time period
- June 2018
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Automobile advertising in the U.S.
- 83 page/s
- English
- pptx
- Detailed references
Everything On "Automobile advertising in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Digital advertising in the U.S."
- Global overview
The most important statistics
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Digital ad spend worldwide 2015-2017
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad formatConsumer trust in different types of advertising worldwide 2007-2015
- U.S. overview
The most important statistics
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)Internet ad spend in the U.S. 2016-2021
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)Online/digital advertising spending in the U.S. 2019, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Growth of digital advertising revenue in the United States in 2018 and 2019, by formatGrowth of digital advertising revenue in the U.S. 2018-2019, by format
- Ad selling & sellers
The most important statistics
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2018
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2018, by segment
- Distribution of Twitter's annual revenues from 2010 to 2018, by segmentDistribution of Twitter's annual revenues 2010-2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)Net U.S. digital advertising revenues of Amazon 2016-2019
- Effectiveness
The most important statistics
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business typeDigital vs. offline marketing campaigns importance worldwide 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?Influence of offensive online content on image of brands advertised nearby 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017U.S. consumers who purchased products after seeing an internet ad in 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Customer perceptions
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018Attitudes towards ads among TV and OTT viewers in the U.S. 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S mobile ad spend share in 2015, by industry
- Mobile ad spend in the U.S. in 2015, by industry
- Desktop ad spend in the U.S. in 2014, by industry
- Distribution of U.S. digital ad spend from 2011 to 2017, by industry
- Digital branding ad spend in the U.S. in 2015, by industry
- Digital direct response ad spend in the U.S. in 2015, by industry
- Distribution of U.S. digital ad spend 2015, by industry & objective
- Digital ad spend growth in the U.S. 2011-2017, by industry
- Digital advertising spending in Sweden 2015, by industry sector
- Japan: digital ad spend 2012-2018
- Southeast Asia: digital advertising expenditure 2015-2020
- North America: digital ad spend growth 2013-2018
- Western Europe: digital ad spend growth 2013-2018
- Mexico: digital advertising spending growth 2015-2017
- Asia Pacific: digital ad spend growth 2012-2018
- Outdoor advertising expenditure in Austria 2007-2016
- E-cigarette marketing spend of brands in the United Kingdom (UK) 2013, by media
- Advertising expenditure in the tourism sector in Germany 2000-2017
- U.S. credit reporting agencies: ad spend to sales ratio 2014-2015
- U.S. security brokers and dealers: ad spend to sales ratio 2011-2015
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Advertising in Belgium
- Digital advertising in the United Kingdom (UK)
- Advertising industry in Spain
- Advertising in Italy
- Advertising in the Netherlands
- TV advertising in the U.S.
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Turkey
- BRICS advertising
Statistics on "Digital advertising in the U.S."
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)
- Distribution of Twitter's annual revenues from 2010 to 2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)
- Pinterest advertising revenue in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018
- Distribution of mobile advertising spending in the United States in 2015, by industry
- Mobile advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Desktop advertising spending in the United States in 2014, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in the United States from 2011 to 2017, by industry
- Digital branding advertising spending in the United States as of May 2015, by industry (in billion U.S. dollars)
- Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in the United States as of May 2015, by industry and objective
- Growth of digital advertising spending in the United States from 2011 to 2017, by industry
- Digital advertising expenditure in Sweden in 2015, by industry sector (in billion SEK)
- Digital advertising spending in Japan from 2012 to 2018 (in billion U.S. dollars)
- Digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Change in digital advertising spending in North America from 2013 to 2018
- Change in digital advertising spending in Western Europe from 2013 to 2018
- Change in digital advertising expenditure in Mexico in 2015 and 2017
- Change in digital advertising spending in the Asia Pacific region from 2012 to 2018
- Outdoor advertising expenditure in Austria from 2007 to 2016 (in million U.S. dollars)
- Marketing spend of five e-cigarette brands in the United Kingdom (UK) in 2013, by media type (in 1,000 GBP)
- Advertising expenditure in the tourism sector in Germany from 2000 to 2017 (in million euros)
- Advertising spending as percent of sales in the credit reporting agencies industry in the United States in 2014 and 2015
- Advertising spending as percent of sales in the security brokers and dealers industry in the United States from 2011 to 2015
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.