The statistic presents a projection of the distribution of digital advertising spending in the United States in 2016, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
Distribution of digital advertising spending in the United States in 2016, by industry
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- Release date
- December 2016
- Region
- United States
- Survey time period
- September 2016
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms
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- telecommunications
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- pharmaceutical industry
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- financial services industry
- automobile advertising
- retail spending
- consumer packaged goods
- tablet advertising
- food advertising
- CPG
- smartphone advertising
- apparel advertising
- travel advertising