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Distribution of U.S. digital ad spend 2018, by industry
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Distribution of U.S. digital ad spend 2018, by industry
Distribution of digital advertising spending in the United States as of June 2018, by industry
The statistic presents a projection of the distribution of digital advertising spending in the United States as of June 2018, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
Distribution of digital advertising spending in the United States as of June 2018, by industry
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The statistic presents a projection of the distribution of digital advertising spending in the United States as of June 2018, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
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- Release date
- July 2018
- Region
- United States
- Survey time period
- June 2018
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2018
More information
- Region
- United States
- Survey time period
- June 2018
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms
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Statistics on "Digital advertising in the U.S."
- Global overview
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- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad formatConsumer trust in different types of advertising worldwide 2007-2015
- U.S. overview
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- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)Internet ad spend in the U.S. 2016-2021
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)Online/digital advertising spending in the U.S. 2019, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
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- Ad selling & sellers
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- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Selected online companies ranked by total digital advertising revenue from 2012 to 2018 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2018
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Facebook's global revenue as of 1st quarter 2019, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2019, by segment
- Distribution of Twitter's annual revenues from 2010 to 2018, by segmentDistribution of Twitter's annual revenues 2010-2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)Net U.S. digital advertising revenues of Amazon 2016-2019
- Effectiveness
The most important statistics
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business typeDigital vs. offline marketing campaigns importance worldwide 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
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- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017U.S. consumers who purchased products after seeing an internet ad in 2017
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The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
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- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Panama: digital ad spend 2018, by industry
- Venezuela: digital ad spend 2018, by industry
- Costa Rica: digital ad spend 2018, by industry
- Ecuador: digital ad spend 2018, by industry
- El Salvador: digital ad spend 2018, by industry
- Mobile ad spend in the U.S. in 2015, by industry
- Puerto Rico: digital ad spend 2018, by industry
- U.S mobile ad spend share in 2015, by industry
- Desktop ad spend in the U.S. in 2014, by industry
- Digital branding ad spend in the U.S. in 2015, by industry
- Distribution of U.S. digital ad spend 2015, by industry & objective
- Digital direct response ad spend in the U.S. in 2015, by industry
- Digital advertising spending in Sweden 2015, by industry sector
- DSW: ad spend in the U.S. 2014-2015
- Advertising spending growth in the Netherlands in 2014, by medium
- Advertising spending distribution in Italy 2008-2015, by medium
- U.S. mortgage bankers and loan correspondents: ad spend to sales ratio 2011-2015
- U.S. security brokers and dealers: ad spend to sales ratio 2011-2015
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising in Belgium
- Advertising industry in Spain
- Advertising in Italy
- Advertising in the Netherlands
- TV advertising in the U.S.
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in Turkey
- BRICS advertising
Statistics on "Digital advertising in the U.S."
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Selected online companies ranked by total digital advertising revenue from 2012 to 2018 (in billion U.S. dollars)
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Facebook's global revenue as of 1st quarter 2019, by segment (in million U.S. dollars)
- Distribution of Twitter's annual revenues from 2010 to 2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)
- Pinterest advertising revenue in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018
- Distribution of digital advertising spending in Panama in September 2018, by industry
- Distribution of digital advertising spending in Venezuela in September 2018, by industry
- Distribution of digital advertising spending in Costa Rica in December 2018, by industry
- Distribution of digital advertising spending in Ecuador in December 2018, by industry
- Distribution of digital advertising spending in El Salvador in December 2018, by industry
- Mobile advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in Puerto Rico in September 2018, by industry
- Distribution of mobile advertising spending in the United States in 2015, by industry
- Desktop advertising spending in the United States in 2014, by industry (in billion U.S. dollars)
- Digital branding advertising spending in the United States as of May 2015, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in the United States as of May 2015, by industry and objective
- Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars)
- Digital advertising expenditure in Sweden in 2015, by industry sector (in billion SEK)
- DSW Inc. advertising spending in the United States in 2014 and 2015 (in million U.S. dollars)
- Growth in advertising spending in the Netherlands in 2014 on 2013, by medium*
- Distribution of advertising spending in Italy from 2008 to 2015, by medium
- Advertising spending as percent of sales in the mortgage bankers and loan correspondents industry in the United States from 2011 to 2015
- Advertising spending as percent of sales in the security brokers and dealers industry in the United States from 2011 to 2015
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