The statistic presents a projection of the distribution of digital advertising spending in the United States as of June 2018, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
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Distribution of U.S. digital ad spend 2018, by industry
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Distribution of digital advertising spending in the United States as of June 2018, by industry
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The statistic presents a projection of the distribution of digital advertising spending in the United States as of June 2018, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
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The statistic presents a projection of the distribution of digital advertising spending in the United States as of June 2018, by industry. The source stated that 21.9 percent of digital advertising spending is in retail.
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- Show publisher information
- Release date
- July 2018
- Region
- United States
- Survey time period
- June 2018
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms
More information
- Region
- United States
- Survey time period
- June 2018
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms
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Statistics on "Digital advertising in the U.S."
- Global overview
The most important statistics
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Digital ad spend worldwide 2015-2017
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad formatConsumer trust in different types of advertising worldwide 2007-2015
- U.S. overview
The most important statistics
- Advertising spending in the United States in 2016, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2016, by medium
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)Internet ad spend in the U.S. 2016-2021
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)Online/digital advertising spending in the U.S. 2019, by medium
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Growth of digital advertising revenue in the United States in 2018 and 2019, by formatGrowth of digital advertising revenue in the U.S. 2018-2019, by format
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)Revenue of digital advertising agencies in the U.S. 2013-2018
- Ad selling & sellers
The most important statistics
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2017
- Worldwide net display advertising revenue of leading online companies from 2014 to 2016 (in billion U.S. dollars)Global net display advertising revenue of online companies 2014-2016
- Leading U.S. online video advertising properties ranked in August 2016, by reachU.S. online video ad properties 2016, by reach
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2018, by segment
- Distribution of Twitter's annual revenues from 2010 to 2017, by segmentDistribution of Twitter's annual revenues 2010-2017, by segment
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- Which factors best describe your organization’s approach to allocating digital media spend?Approaches to allocating digital media spend in the U.S. 2016
- Media planners' concerns with online advertising in the United States as of August 2016Concerns with online ads in the U.S. 2016
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?Influence of offensive online content on image of brands advertised nearby 2017
- Most useful local advertising channels in the United States as of June 2016Most useful local advertising channels in the U.S. 2016
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017U.S. consumers who purchased products after seeing an internet ad in 2017
- Customer perceptions
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Consumer attitude towards digital video advertising in the United States as of May 2016Digital video advertising effectiveness in the U.S. 2016, by video type
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Share of connected consumers who feel that there are too many ads on their device as of April 2016Consumer sensitivity to ad clutter 2016, by device
Popular Related Keywords
- industry
- advertising spending
- digital advertising
- Show more
- telecommunications
- retail
- telecommunications sector
- car ads
- online advertising investment
- online advertising spending
- financial services
- consumer products
- pharmaceutical industry
- pharmaceutical expenditure
- travel industry
- interactive marketing
- online advertising
- financial services industry
- automobile advertising
- retail spending
- consumer packaged goods
- tablet advertising
- food advertising
- CPG
- smartphone advertising
- apparel advertising
- travel advertising
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile ad spend in the U.S. in 2015, by industry
- U.S mobile ad spend share in 2015, by industry
- Desktop ad spend in the U.S. in 2014, by industry
- Distribution of U.S. digital ad spend from 2011 to 2017, by industry
- Digital branding ad spend in the U.S. in 2015, by industry
- Distribution of U.S. digital ad spend 2015, by industry & objective
- Digital direct response ad spend in the U.S. in 2015, by industry
- Digital ad spend growth in the U.S. 2011-2017, by industry
- Digital advertising spending in Sweden 2015, by industry sector
- Southeast Asia: digital advertising expenditure 2015-2020
- Digital ad spend in Argentina 2015-2021
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- Japan: digital ad spend 2012-2018
- Share general display advertising spend travel and accommodation Australia FY 2016
- Digital ad spend growth worldwide 2015-2020
- U.S. general industrial machinery and equipment ad spend 2010-2016
- Radio advertising spending in Egypt 2008-2015
- U.S. food stores ad spend 2010-2016
- U.S. security and commodity brokers: ad spend to sales ratio 2011-2015
- U.S. mortgage bankers and loan correspondents: ad spend to sales ratio 2011-2015
Studies
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Advertising in Belgium
- Digital advertising in the United Kingdom (UK)
- Advertising industry in Spain
- Advertising in Italy
- Advertising in the Netherlands
- Advertising market in the U.S.
- Advertising in Europe
- TV advertising in the U.S.
- E-mail marketing in the United Kingdom (UK)
- Advertising in the United Kingdom (UK)
- Advertising in Turkey
Statistics on the topic
Free statistics
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Selected online companies ranked by total digital advertising revenue from 2012 to 2017 (in billion U.S. dollars)
- Leading U.S. online video advertising properties ranked in August 2016, by reach
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Facebook's global revenue as of 4th quarter 2018, by segment (in million U.S. dollars)
- Distribution of Twitter's annual revenues from 2010 to 2017, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Media planners' concerns with online advertising in the United States as of August 2016
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Share of connected consumers who feel that there are too many ads on their device as of April 2016
Premium Statistics
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Advertising spending in the United States in 2016, by medium (in billion U.S. dollars)
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Worldwide net display advertising revenue of leading online companies from 2014 to 2016 (in billion U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Revenue of Yahoo from 2009 to 2016, by segment (in million U.S. dollars)
- Which factors best describe your organization’s approach to allocating digital media spend?
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?
- Most useful local advertising channels in the United States as of June 2016
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Leading search advertisers on Google in the United States in 2016, by desktop text ad clicks (in millions)
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Consumer attitude towards digital video advertising in the United States as of May 2016
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Mobile advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Distribution of mobile advertising spending in the United States in 2015, by industry
- Desktop advertising spending in the United States in 2014, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in the United States from 2011 to 2017, by industry
- Digital branding advertising spending in the United States as of May 2015, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in the United States as of May 2015, by industry and objective
- Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars)
- Growth of digital advertising spending in the United States from 2011 to 2017, by industry
- Digital advertising expenditure in Sweden in 2015, by industry sector (in billion SEK)
- Digital advertising spending in Southeast Asia from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending in Argentina from 2015 to 2021 (in million U.S. dollars)
- Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016
- Digital advertising spending in Japan from 2012 to 2018 (in billion U.S. dollars)
- Market share for travel and accommodation industry in general display advertising expenditure in Australia in the financial year 2016, by type
- Change in digital advertising spending worldwide from 2015 to 2020
- Advertising spending in the general industrial machinery and equipment industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Radio advertising expenditure in Egypt from 2008 to 2015 (in million U.S. dollars)
- Advertising spending in the food stores industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Advertising spending as percent of sales in the security and commodity brokers industry in the United States from 2011 to 2015
- Advertising spending as percent of sales in the mortgage bankers and loan correspondents industry in the United States from 2011 to 2015
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