Digital ad spend in the U.S. 2022, by industry

Published by Statista Research Department, Mar 15, 2023
In 2022, retail was forecast to be the industry with highest digital advertising spending in the United States. Its digital ad spend was projected to amount to 57.2 billion U.S. dollars. Consumer packaged goods (CPG) services ranked second, with a spend of 36.03 billion. Total digital ad expenditure in the U.S. in 2022 was expected to amount to 220.93 billion U.S. dollars.

Digital advertising spending in the United States in 2022, by industry (in billion U.S. dollars)

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Release date

December 2021

Region

United States

Survey time period

June 2021

Special properties

forecast

Supplementary notes

Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes ads such as Facebook's News Feed Ads and twitter's Promoted Tweets.

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Statistics on " Digital advertising in the United States "

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Statistics on Digital advertising in the United States

Global overview

6

U.S. overview

8

Formats

7

Mobile

7

Agencies & publishers

5

Consumer attitudes

7

Further related statistics

19

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Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising
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