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Distribution of U.S. digital ad spend 2015, by industry & objective
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Distribution of U.S. digital ad spend 2015, by industry & objective
Distribution of digital advertising spending in the United States as of May 2015, by industry and objective
by Statista Research Department,
last edited
May 27, 2015
The statistic presents a projection of the distribution of digital advertising spending in the United States as of May 2015, by industry and objective. The source estimated that the travel industry invested 28 percent of its digital advertising budget into branding ads.
Distribution of digital advertising spending in the United States as of May 2015, by industry and objective
| Branding | Direct response | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Branding | Direct response | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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by Statista Research Department,
last edited
May 27, 2015
The statistic presents a projection of the distribution of digital advertising spending in the United States as of May 2015, by industry and objective. The source estimated that the travel industry invested 28 percent of its digital advertising budget into branding ads.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- May 2015
- Region
- United States
- Survey time period
- May 2015
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2015
More information
- Region
- United States
- Survey time period
- May 2015
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
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Statistics on "Digital advertising formats in the U.S."
- Overview
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- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2018, by type Breakdown of U.S. online advertising revenue in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
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- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
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- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
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- Display advertising
The most important statistics
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- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
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- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
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- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of January 2019Market share of search engines in the United States 2008-2019
- Consumer attitudes
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
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- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital direct response ad spend in the U.S. in 2015, by industry
- Digital branding ad spend in the U.S. in 2015, by industry
- Costa Rica: digital ad spend 2018, by industry
- Desktop ad spend in the U.S. in 2014, by industry
- Mobile ad spend in the U.S. in 2015, by industry
- Ecuador: digital ad spend 2018, by industry
- El Salvador: digital ad spend 2018, by industry
- Venezuela: digital ad spend 2018, by industry
- Panama: digital ad spend 2018, by industry
- U.S mobile ad spend share in 2015, by industry
- Puerto Rico: digital ad spend 2018, by industry
- Financial digital ad spend growth in the U.S. 2013-2019
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- Share general display advertising spend travel and accommodation Australia FY 2016
- Digital advertising spending in Sweden 2015, by industry sector
- Digital ad spending in the United Kingdom (UK) H1 2014-H1 2015, by industry category
- Digital share of advertising spending in Finland 2013-2019
- Digital advertising spending in the United Kingdom (UK) 2007-2012, by format
Studies
- Digital advertising in Latin America
- Digital advertising in Europe
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- BRICS advertising
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in Turkey
- TV advertising in the U.S.
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of January 2019
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Digital direct response advertising spending in the United States as of 2015, by industry (in billion U.S. dollars)
- Digital branding advertising spending in the United States as of May 2015, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in Costa Rica in December 2018, by industry
- Desktop advertising spending in the United States in 2014, by industry (in billion U.S. dollars)
- Mobile advertising spending in the United States in 2015, by industry (in billion U.S. dollars)
- Distribution of digital advertising spending in Ecuador in December 2018, by industry
- Distribution of digital advertising spending in El Salvador in December 2018, by industry
- Distribution of digital advertising spending in Venezuela in September 2018, by industry
- Distribution of digital advertising spending in Panama in September 2018, by industry
- Distribution of mobile advertising spending in the United States in 2015, by industry
- Distribution of digital advertising spending in Puerto Rico in September 2018, by industry
- Change in financial services industry digital advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)
- Market share for travel and accommodation industry in general display advertising expenditure in Australia from Q2 2012 to Q2 2016
- Market share for travel and accommodation industry in general display advertising expenditure in Australia in the financial year 2016, by type
- Digital advertising expenditure in Sweden in 2015, by industry sector (in billion SEK)
- Industry categories ranked by share of online advertising spending in the United Kingdom (UK) in 1st half 2014 and 1st half 2015
- Share of advertising spending going on digital advertising in Finland from 2013 to 2019
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2012, by format (in million British pounds)
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