In 2021, retail was forecast to be the industry with highest digital advertising spending in the United States. Its digital ad spend was projected to amount to 35.48 billion U.S. dollars. Financial services ranked second, with a spend of 23.56 billion. Total digital ad expenditure in the U.S. in 2021 was expected to amount to 171 billion U.S. dollars.
Digital advertising spending in the United States in 2021, by industry
(in billion U.S. dollars)
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes ads such as Facebook's News Feed Ads and twitter's Promoted Tweets.
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WNIP. (November 14, 2020). Digital advertising spending in the United States in 2021, by industry (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
WNIP. "Digital advertising spending in the United States in 2021, by industry (in billion U.S. dollars)." Chart. November 14, 2020. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
WNIP. (2020). Digital advertising spending in the United States in 2021, by industry (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
WNIP. "Digital Advertising Spending in The United States in 2021, by Industry (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Nov 2020, https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/
WNIP, Digital advertising spending in the United States in 2021, by industry (in billion U.S. dollars) Statista, https://www.statista.com/statistics/301876/distribution-digital-ad-spend-by-industry-channel-usa/ (last visited July 03, 2022)
