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Distribution of U.S. digital ad spend 2015, by industry & objective
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Distribution of U.S. digital ad spend 2015, by industry & objective
Distribution of digital advertising spending in the United States as of May 2015, by industry and objective
by Statista Research Department,
last edited
May 27, 2015
The statistic presents a projection of the distribution of digital advertising spending in the United States as of May 2015, by industry and objective. The source estimated that the travel industry invested 28 percent of its digital advertising budget into branding ads.
Distribution of digital advertising spending in the United States as of May 2015, by industry and objective
| Branding | Direct response | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Branding | Direct response | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by Statista Research Department,
last edited
May 27, 2015
The statistic presents a projection of the distribution of digital advertising spending in the United States as of May 2015, by industry and objective. The source estimated that the travel industry invested 28 percent of its digital advertising budget into branding ads.
- Show sources information
- Show publisher information
- Release date
- May 2015
- Region
- United States
- Survey time period
- May 2015
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Source
- Show sources information
- Show publisher information
- Release date
- May 2015
More information
- Region
- United States
- Survey time period
- May 2015
- Special properties
- includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
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Statistics on "Digital advertising formats in the U.S."
- Overview
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- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of online advertising revenue in the United States in 2018, by type Breakdown of U.S. online advertising revenue in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
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- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
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- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
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- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
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- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of July 2019Market share of search engines in the United States 2008-2019
- Consumer attitudes
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
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- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital direct response ad spend in the U.S. in 2015, by industry
- Digital branding ad spend in the U.S. in 2015, by industry
- Costa Rica: digital ad spend 2018, by industry
- Desktop ad spend in the U.S. in 2014, by industry
- Mobile ad spend in the U.S. in 2015, by industry
- Ecuador: digital ad spend 2018, by industry
- El Salvador: digital ad spend 2018, by industry
- Distribution of U.S. digital ad spend from 2011 to 2017, by industry
- Venezuela: digital ad spend 2018, by industry
- Panama: digital ad spend 2018, by industry
- U.S mobile ad spend share in 2015, by industry
- Puerto Rico: digital ad spend 2018, by industry
- Digital ad spend growth in the U.S. 2011-2017, by industry
- Financial digital ad spend growth in the U.S. 2013-2019
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- Share general display advertising spend travel and accommodation Australia FY 2016
- Digital advertising spending in Sweden 2015, by industry sector
- Digital ad spending in the United Kingdom (UK) H1 2014-H1 2015, by industry category
- Digital share of advertising spending in Finland 2013-2019
- Digital advertising spending in the United Kingdom (UK) 2007-2012, by format
Studies
- Digital advertising in Latin America
- Digital advertising in Europe
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising market in the U.S.
- BRICS advertising
- Advertising in Europe
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- TV advertising worldwide
- Programmatic advertising
Statistics on "Digital advertising formats in the U.S."
- Global internet advertising spending 2007-2021, by type
- Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of U.S. online advertising revenue in 2018, by type
- Online advertising revenue in the U.S. from 2004 to 2018, by pricing model
- U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital ad spend in the U.S. 2015-2020
- Programmatic digital video ad spend in the U.S. 2013-2020
- U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Digital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video ad spend in the U.S. 2015-2020
- Hispanic online video ad spend in the U.S. 2015-2020
- Display advertising spending in the U.S. 2014-2019
- Display advertising spending in the U.S. 2014-2019, by format
- Native digital display ad spend in the U.S. 2016-2018, by device
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic display ad spending in the U.S. 2013-2020
- Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Digital display ad revenue in the U.S. 2016-2019, by company
- U.S. net mobile display ad revenue of selected online companies 2015-2017
- Paid search ad spend worldwide 2015-2017
- Search marketing spending in the U.S. 2014-2019
- Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the U.S. 2015-2020
- Market share of search engines in the United States 2008-2019
- Opinions on online advertising relevance in the U.S. 2018, by age group
- Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- U.S. internet users negative attitude towards ads on websites 2018, by age group
- U.S. consumers who find news sites banner advertising helpful 2017, by format
- U.S. internet users negative attitude towards ads in online videos 2018, by age group
- U.S. consumers who find search engine advertising annoying 2017
- U.S. consumers who find search engine advertising helpful 2017, by age
- U.S. consumers who purchased products after seeing an internet ad in 2017
- Digital direct response ad spend in the U.S. in 2015, by industry
- Digital branding ad spend in the U.S. in 2015, by industry
- Costa Rica: digital ad spend 2018, by industry
- Desktop ad spend in the U.S. in 2014, by industry
- Mobile ad spend in the U.S. in 2015, by industry
- Ecuador: digital ad spend 2018, by industry
- El Salvador: digital ad spend 2018, by industry
- Distribution of U.S. digital ad spend from 2011 to 2017, by industry
- Venezuela: digital ad spend 2018, by industry
- Panama: digital ad spend 2018, by industry
- U.S mobile ad spend share in 2015, by industry
- Puerto Rico: digital ad spend 2018, by industry
- Digital ad spend growth in the U.S. 2011-2017, by industry
- Financial digital ad spend growth in the U.S. 2013-2019
- Share general display advertising spend travel and accommodation Australia 2012- 2016
- Share general display advertising spend travel and accommodation Australia FY 2016
- Digital advertising spending in Sweden 2015, by industry sector
- Digital ad spending in the United Kingdom (UK) H1 2014-H1 2015, by industry category
- Digital share of advertising spending in Finland 2013-2019
- Digital advertising spending in the United Kingdom (UK) 2007-2012, by format
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