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Penetration rate of online shopping 2006-2017

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Penetration rate of online shopping in China from 2006 to 2017
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Penetration rate of online shopping 2006-2017

This statistic shows the penetration rate of online shopping in China from 2006 to 2017. In 2017, around 69.1 percent of internet users in China had shopped online.

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This statistic shows the penetration rate of online shopping in China from 2006 to 2017. In 2017, around 69.1 percent of internet users in China had shopped online.

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Release date: January 2018

Region: China
Survey time period: 2006 to 2017

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Statistics on "E-commerce in China"

General overview

The most important statistics

Gross merchandise volume of China's e-commerce market from 2010 to 2019 (in trillion yuan)Gross merchandise volume of China's e-commerce market 2010-2019
B2C e-commerce sales worldwide from 2012 to 2018 (in billion U.S. dollars)Global B2C e-commerce sales 2012-2018
Number of employees in the e-commerce segment in China from 2012 to 2017 (in 1,000s)Number of employees in the e-commerce segment China 2012 - 2017

Consumer demographics

The most important statistics

Number of online shoppers in China from 2006 to 2017 (in millions)Number of online shoppers in China 2017
Annual change in the number of online shoppers in China from 2007 to 2015Annual change in the number of online shoppers in China 2007-2015
Penetration rate of online shopping in China from 2006 to 2017Penetration rate of online shopping 2006-2017
Online retail sales in China from 2011 to 2013 with a forecast up to 2017, by device (in billion yuan)Online retail sales China 2011-2017, by device
Distribution of online shoppers in China as of December 2014, by gender and experienceDistribution of online shoppers China as of December 2014, by gender and experience
Distribution of online shoppers in China as of December 2014, by age group and experience Distribution of online shoppers in China 2014, by age group and experience
Distribution of online shoppers in China as of December 2014, by monthly income and experienceDistribution of online shoppers in China 2014, by monthly income and experience
Popular product categories among online shoppers in China in 2015Online shopping in China: leading product segments 2015

B2C and C2C e-commerce in China

The most important statistics

Gross merchandise volume (GMV) of China's online shopping market from 2013 to 2020 (in trillion yuan)China: online shopping market gross merchandise volume 2013-2020
Leading B2C e-commerce retailers in China in 2013, by gross merchandise volume (in billion yuan)Leading B2C e-commerce retailers in China in 2013, by GMV
Leading B2C e-commerce retailers in China in 2013, by gross merchandise volume growthLeading B2C e-commerce retailers in China in 2013, by GMV growth
Number of B2C and C2C e-commerce companies in China from 2008 to 2013 (in 1,000 companies)Number of B2C and C2C e-commerce companies in China up to 2013
Market share of leading C2C e-commerce platforms in China in 2013China: market share of C2C platforms in 2013

B2B e-commerce in China

The most important statistics

Market share of B2B e-commerce platforms in China in 2017China: market share of B2B online platforms in 2017
Transaction volume of B2B e-commerce in China from 2012 to H1 2017 (in trillion yuan)Transaction volume of B2B e-commerce in China 2012-H1 2017
Revenue of small to medium size enterprises' B2B e-commerce platforms in China from 2012 to 2019 (in billion yuan)Small to medium size enterprises B2B e-commerce platforms revenue in China 2012-2019
Annual revenue growth of small to medium size enterprises' B2B e-commerce platforms in China from 2012 to 2019SMEs B2B e-commerce platforms revenue change in China 2012-2019
Small to medium size enterprises B2B e-commerce market structure in China in 2016, by platformSME B2B e-commerce market structure China 2016, by platform

Mobile e-commerce

The most important statistics

Gross merchandise volume (GMV) of the mobile shopping market in China from 2013 to 2016 (in billion yuan)Gross merchandise volume of China's mobile shopping market 2013-2016
Breakdown of the online shopping market in China from 2011 to 2018, by deviceBreakdown of China's online shopping market 2011-2018, by device
Market volume of mobile e-commerce in China from 2009 to 2017 (in billion yuan)Market volume of mobile e-commerce in China 2009-2017
Market share of leading mobile shopping companies in China in the 2nd quarter of 2017Breakdown of the m-commerce market in China Q2 2017, by company

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