According to this Kantar survey from 2024, 4.3 million people are consuming this product with a frequency level of 'Less than once a month'. In contrast, 745.77 thousand people have a frequency level of 'Once a week or more'.
Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2023, by frequency
(in 1,000s)
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Kantar. (July 2, 2024). Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar. (2024). Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of Consumers of 'rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
Kantar, Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/?__sso_cookie_checker=failed (last visited March 16, 2025)
Number of consumers of 'Rum (White, Dark, Golden Or Flavoured/Spiced)' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/302216/white-dark-gold-rum-usage-frequency-in-the-uk/?__sso_cookie_checker=failed
