Ad platforms found helpful when considering auto purchase worldwide 2012

The graph shows advertising platforms consumers worldwide found helpful when considering auto purchase in 2012. During a survey, 20 percent of respondents stated they found radio ads very helpful when considering such a purchase.

Which of the following ad platforms do you find helpful when considering auto purchase?

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Source

Release date

April 2014

Region

Worldwide

Survey time period

2012

Supplementary notes

Figures are averages of survey results from the following countries: India, Brazil, China, Thailand, Russia, Spain, Italy, Germany, Australia, United Kingdom and France.
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.

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Statistics on "Automobile advertising in the U.S."

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