This statistic shows the frequency of non-Scotch whisky usage in Great Britain from 2013 to 2019. In 2019, an estimated 1.1 thousand people in were 'heavy' non-Scotch whisky consumers. This includes Irish whiskey and bourbon.
Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed non-Scotch whisky either "10 or more in last week", "5 to 9 in last week", "3 or 4 in last week" or "1 or 2 in last week" - Medium users consumed non-Scotch whisky "1 or 2 in last month" or "3 or more in last month" - Light users consumed non-Scotch whisky "none in last month."
**n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
Figures estimated by the source on the basis of survey responses.
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Kantar. (June 9, 2020). Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s)." Chart. June 9, 2020. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/?__sso_cookie_checker=failed
Kantar. (2020). Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s). Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Number of People Using Non-scotch Whisky in Great Britain from 2013 to 2019, by User Type (in 1,000s)." Statista, Statista Inc., 9 Jun 2020, https://www.statista.com/statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/?__sso_cookie_checker=failed
Kantar, Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/?__sso_cookie_checker=failed (last visited February 11, 2025)
Number of people using non-Scotch whisky in Great Britain from 2013 to 2019, by user type (in 1,000s) [Graph], Kantar, June 9, 2020. [Online]. Available: https://www.statista.com/statistics/302263/non-scotch-whisky-usage-by-user-type-in-the-uk/?__sso_cookie_checker=failed