This statistic shows the frequency of air fresheners, scented candles and fabric freshener usage in Great Britain from 2014 to 2018. In 2018, an estimated 5.7 million people were heavy scented product users.
Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed scented products "packs in last year: 13 or more" or "packs in last year: 10 - 12" - Medium users consumed scented products either "packs in last year: 7 - 9" or "packs in last year: 5 - 6" - Light users consumed scented products either "packs in last year: 3 - 4" or "packs in last year: 2 or less"
Figures estimated by the source on the basis of survey responses. **Number of respondents: n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.
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Kantar Media. (June 12, 2019). Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved April 04, 2020, from https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed April 04, 2020. https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: April 04, 2020. https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Air Fresheners, Scented Candles and Fabric Fresheners in Great Britain from 2014 to 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using air fresheners, scented candles and fabric fresheners in Great Britain from 2014 to 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302372/scented-products-usage-by-user-type-in-the-uk/ (last visited April 04, 2020)
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