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Selected facial care product usage in Great Britain 2015-2019, by user type

This statistic depicts the frequency of cleansing cream, milk, lotion, toner and wipes for women usage in Great Britain from 2015 to 2019. In 2019, an estimated 11.8 million women were heavy users of these selected facial care products.

Number of women using cleansing cream, milk, lotion, toner and wipes in Great Britain from 2015 to 2019, by user type

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Source

Release date

June 2020

Region

United Kingdom (Great Britain)

Survey time period

January 2015 to December 2019

Number of respondents

24,006**

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed selected facial care products "more than once a day"
- Medium users consumed selected facial care products "once a day"
- Light users consumed selected facial care products either "two or three times a week", "once a week" or "less than once a week"

Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.

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