Blushers and highlighters usage in Great Britain 2015-2018, by user type

This statistic displays the frequency of women's blusher and highlighter usage in Great Britain from 2015 to 2018. In 2018, an estimated 499 thousand women in were heavy blusher and highlighter users.

Number of women using blushers and highlighters in Great Britain from 2015 to 2018, by user type

User type*2015201620172018
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Release date

June 2019


United Kingdom (Great Britain)

Survey time period

January 2015 to December 2018

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed blushers and highlighters "more than once a day"
- Medium users consumed blushers and highlighters "once a day"
- Light users consumed blushers and highlighters "two or three times a week", "once a week", "two or three times a month", "once a month" or "less than once a month".
Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191

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