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Aftershave and eau de toilette usage in Great Britain 2014-2019, by user type

This statistic shows the frequency of men's aftershave and eau de toilette usage in Great Britain from 2014 to 2019. In 2019, an estimated 5.4 million men were 'heavy' aftershave and eau de toilette users.

Number of men using aftershave and eau de toilette in Great Britain from 2014 to 2019, by user type

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Source

Release date

June 2020

Region

United Kingdom (Great Britain)

Survey time period

2014 to 2019

Number of respondents

24,006*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed aftershave and eau de toilette "once a day or more"
- Medium users consumed aftershave and eau de toilette "two or three times a week"
- Light users consumed aftershave and eau de toilette either "once a week" to "once a month or less".

Figures estimated by the source on the basis of survey responses.
**Number of respondents: n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.

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