Men's shampoo usage in Great Britain 2014-2018, by user type

This statistic shows the frequency of men's shampoo usage in Great Britain from 2014 to 2018. In 2018, an estimated 8.6 million men were 'heavy' shampoo and conditioner users. This was a a slight decrease in the number of men who were 'heavy' shampoo and conditioner users when compared to 2017.

Number of men using shampoo in Great Britain between 2014 and 2018, by user type

User type*Light usersMedium usersHeavy users
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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

January 2014 to December 2018

Number of respondents

24,191**

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed shampoo "once a day or more"
- Medium users consumed shampoo "2 or 3 times a week"
- Light users consumed shampoo either "once a week" or "less than once a week"

Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.

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