Women's hair coloring product usage in Great Britain 2015-2020, by user type

Published by Statista Research Department, Nov 30, 2022
This statistic displays the frequency of women's hair colorant, bleaches and lighteners usage in Great Britain from 2015 to 2020. In 2020, an estimated 2.5 million women were 'heavy' hair coloring product users.

Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s)

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Source

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Release date

June 2021

Region

United Kingdom (Great Britain)

Survey time period

2015 to 2020

Number of respondents

24,024 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed hair coloring products either "more than once a month" or "once a month"
- Medium users consumed hair coloring products either "once every two months" or "once every three months"
- Light users consumed hair coloring products "less than once every three months".

Figures estimated by the source on the basis of survey responses.

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