This statistic displays the frequency of women's hair colorant, bleaches and lighteners usage in Great Britain from 2015 to 2018. In 2018, an estimated 2.3 million women were 'heavy' hair coloring product users.
Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed hair coloring products either "more than once a month" or "once a month" - Medium users consumed hair coloring products either "once every two months" or "once every three months" - Light users consumed hair coloring products "less than once every three months".
Figures estimated by the source on the basis of survey responses. ** Number of respondents: n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
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Statistics on "Hair styling product consumption in the UK (Kantar Media TGI)"
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Kantar Media. (June 12, 2019). Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media. "Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media. "Number of Women Using Hair Colorants, Bleaches and Lighteners (at Home) in Great Britain in 2015 and 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media, Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/ (last visited February 18, 2020)
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