This statistic displays the frequency of women's hair colorant, bleaches and lighteners usage in Great Britain from 2015 to 2020. In 2020, an estimated 2.5 million women were 'heavy' hair coloring product users.
Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed hair coloring products either "more than once a month" or "once a month" - Medium users consumed hair coloring products either "once every two months" or "once every three months" - Light users consumed hair coloring products "less than once every three months".
Figures estimated by the source on the basis of survey responses.
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Kantar Media. (June 13, 2021). Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s) [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media. "Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s)." Chart. June 13, 2021. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media. (2021). Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s). Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media. "Number of Women Using Hair Colorants, Bleaches and Lighteners (at Home) in Great Britain in 2015 and 2020, by User Type (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/
Kantar Media, Number of women using hair colorants, bleaches and lighteners (at home) in Great Britain in 2015 and 2020, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302773/hair-colourant-bleach-and-lightener-usage-by-user-type-in-the-uk/ (last visited July 07, 2022)
