This statistic presents the frequency of shower gel and bath products usage in Great Britain from 2013 to 2018. In 2018, an estimated 30.6 million people were 'heavy' shower gel and bath product users.
Number of people using shower gels and bath products in Great Britain from 2013 to 2018, by user type
(in 1,000s)
* The source indicates: - Heavy users consumed shower gel and bath product "once a day or more" - Medium users consumed shower gel and bath product "two or three times a week" - Light users consumed shower gel and bath product "once a week" or "less than once a week".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.
Figures estimated by the source on the basis of survey responses.
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Statistics on "Soap and bath product consumption in Great Britain (Kantar Media TGI)"
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Kantar Media. (June 12, 2019). Number of people using shower gels and bath products in Great Britain from 2013 to 2018, by user type (in 1,000s) [Graph]. In Statista. Retrieved August 05, 2020, from https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar Media. "Number of people using shower gels and bath products in Great Britain from 2013 to 2018, by user type (in 1,000s)." Chart. June 12, 2019. Statista. Accessed August 05, 2020. https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar Media. (2019). Number of people using shower gels and bath products in Great Britain from 2013 to 2018, by user type (in 1,000s). Statista. Statista Inc.. Accessed: August 05, 2020. https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar Media. "Number of People Using Shower Gels and Bath Products in Great Britain from 2013 to 2018, by User Type (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/
Kantar Media, Number of people using shower gels and bath products in Great Britain from 2013 to 2018, by user type (in 1,000s) Statista, https://www.statista.com/statistics/302776/shower-gel-and-bath-product-usage-by-user-type-in-the-uk/ (last visited August 05, 2020)
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