Shower gel and bath product usage in Great Britain 2013-2018, by user type

This statistic presents the frequency of shower gel and bath products usage in Great Britain from 2013 to 2018. In 2018, an estimated 30.6 million people were 'heavy' shower gel and bath product users.

Number of people using shower gels and bath products in Great Britain from 2013 to 2018, by user type

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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2018

Number of respondents

24,191**

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed shower gel and bath product "once a day or more"
- Medium users consumed shower gel and bath product "two or three times a week"
- Light users consumed shower gel and bath product "once a week" or "less than once a week".
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191.

Figures estimated by the source on the basis of survey responses.

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