Frequency of users of 'Shower & Bath Products' in GB 2021

Published by Statista Research Department, Feb 7, 2023
The user-group with the most users of 'Shower & Bath Products' in Great Britain in 2021 was 'Heavy users' with 29,717,620, followed by 'Medium users' with 11,452,830 and 'Light users' with 2,143,780.

Number of users of 'Shower & Bath Products' in Great Britain (GB) 2021, by frequency (in 1,000s)

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Source

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Release date

July 2022

Region

United Kingdom (Great Britain)

Survey time period

2021

Number of respondents

24,240 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed shower gel and bath product "once a day or more"
- Medium users consumed shower gel and bath product "two or three times a week"
- Light users consumed shower gel and bath product "once a week" or "less than once a week".

Figures estimated by the source on the basis of survey responses.

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