Preferred sales and marketing strategies for luxury watch brands 2017

Published by
P. Smith,
Feb 15, 2022
The graph shows preferred sales and marketing strategies for luxury watch brands worldwide in 2017. The survey revealed that 64 percent of respondents feel that introducing new products is a top priority.

To what extent is each of the following business strategies likely to be a priority for your business over the next 12 months?*

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Source

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Release date

September 2017

Region

Worldwide

Survey time period

May-July 2017

Number of respondents

4,500 respondents

Special properties

Watch executives

Method of interview

Face-to-face interview, online survey

Supplementary notes

* Multiple answers were possible.

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Luxury watch industryGlobal personal luxury goods industryLuxury goods market in ChinaHugo BossMoët Hennessy Louis Vuitton (LVMH Group)
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