Online or social media advertising targeting effectiveness as of January 2019

Frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019

Online or social media advertising targeting effectiveness as of January 2019 This statistic presents the frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019. According to the findings, 37.9 percent of respondents reported that they have made anywhere from one to 25 percent of the time a purchase after viewing either an online or social media advertisement.
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Frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019

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Share of respondents
1% to 25% of the time37.9%
26% to 50% of the time23.7%
51% to 75% of the time13.6%
76% to 100% of the time4.5%
Never20.3%
Share of respondents
1% to 25% of the time37.9%
26% to 50% of the time23.7%
51% to 75% of the time13.6%
76% to 100% of the time4.5%
Never20.3%
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This statistic presents the frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019. According to the findings, 37.9 percent of respondents reported that they have made anywhere from one to 25 percent of the time a purchase after viewing either an online or social media advertisement.
Show more
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