Online or social media advertising targeting effectiveness as of January 2019

This statistic presents the frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019. According to the findings, 37.9 percent of respondents reported that they have made anywhere from one to 25 percent of the time a purchase after viewing either an online or social media advertisement.

Frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2019

Region

Worldwide

Survey time period

December 2018 to January 2019

Number of respondents

2,750 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Online survey

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Brands on social media"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.