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Best car brands according to car owners: technology & innovation 2013

U.S. car owners' perception of the best car brands in terms of technology and innovation as of December 15, 2013

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Sources

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Release date

January 2014

Region

United States

Survey time period

December 6 to 15, 2013

Number of respondents

1,578 respondents

Age group

18 years and older

Special properties

Respondents with at least one vehicle in household

Method of interview

Telephone interview

Supplementary notes

According to the source, overall brand perception is an index calculated as the total number of times that a particular make was mentioned as exemplar across seven categories, weighted by category importance, and divided by the total unaided awareness of the brand. The following categories were included: quality, safety, performance, value, design/style, fuel economy, technology/innovation. The scores for safety reflect the number of times that the particular make was mentioned as a leader for the particular, attribute.

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Statistics on "Car brands in the United States"

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