U.S. Baby Boomers U.S. Baby Boomers' course of action in event of food recalls 2014

This statistic presents the results of a survey among 2,236 U.S. consumers. The survey was conducted online by Harris Interactive in January 2014, asking the respondents to describe their course of action in the event of food recalls due to health- or safety-related issues. Some 60 percent of U.S. adults who belong to the Baby Boomer generation (aged between 49 to 67 years) stated that that they would temporarily buy another brand than the recalled one until the product is safe again.

Baby Boomers: Course of action in event of health- or safety-related food recalls in the United States in 2014

Characteristic	Share of respondents
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Release date

February 2014

More information

Region

United States

Survey time period

January 15 to 20, 2014

Number of respondents

2,236 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

Percentages may not add up to 100 percent due to rounding.
The original question ran as follows: 'If you learned that a food was recalled due to health or safety concerns, which of the following best describes the course of action you would take when you learned that this product had been recalled?'

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