Combining multiple channels during purchasing in the UK and Germany 2013

This statistic displays the share of shoppers combining multiple channels during a purchase in the United Kingdom and Germany in 2014. Among frequent shoppers, 38 percent reported doing online research prior to visiting the store, while 11 percent of less frequent shoppers reported doing online research while in the store.

Prior to your recent purchase, did you do any of the following?

Frequent shoppersLess frequent shoppers
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Release date

February 2014


Germany, United Kingdom

Survey time period

September 2013

Number of respondents


Age group

16-75 years*

Method of interview

Online survey

Supplementary notes

* UK adults aged 16-75 years; German adults aged 16-70 years.
** n (UK) = 1,000; n (Germany) = 1,000.

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