This statistic displays the share of shoppers combining multiple channels during a purchase in the United Kingdom and Germany in 2014. Among frequent shoppers, 38 percent reported doing online research prior to visiting the store, while 11 percent of less frequent shoppers reported doing online research while in the store.
Prior to your recent purchase, did you do any of the following?
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Deloitte. (February 27, 2014). Prior to your recent purchase, did you do any of the following? [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/304457/combining-multiple-channels-during-purchasing-uk-germany/?__sso_cookie_checker=failed
Deloitte. "Prior to your recent purchase, did you do any of the following?." Chart. February 27, 2014. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/304457/combining-multiple-channels-during-purchasing-uk-germany/?__sso_cookie_checker=failed
Deloitte. (2014). Prior to your recent purchase, did you do any of the following?. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/304457/combining-multiple-channels-during-purchasing-uk-germany/?__sso_cookie_checker=failed
Deloitte. "Prior to Your Recent Purchase, Did You Do Any of The Following?." Statista, Statista Inc., 27 Feb 2014, https://www.statista.com/statistics/304457/combining-multiple-channels-during-purchasing-uk-germany/?__sso_cookie_checker=failed
Deloitte, Prior to your recent purchase, did you do any of the following? Statista, https://www.statista.com/statistics/304457/combining-multiple-channels-during-purchasing-uk-germany/?__sso_cookie_checker=failed (last visited January 20, 2025)
Prior to your recent purchase, did you do any of the following? [Graph], Deloitte, February 27, 2014. [Online]. Available: https://www.statista.com/statistics/304457/combining-multiple-channels-during-purchasing-uk-germany/?__sso_cookie_checker=failed
