The number of people in Great Britain who consumed Captain Morgan rum amounted to around 2.6 million users in 2021. Morgan's Spiced was the second most popular brand of dark & golden rum, with around 1.9 million users.
Brands of dark & golden rum ranked by number of users in Great Britain in 2021
(in 1,000s)
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Kantar. (July 14, 2022). Brands of dark & golden rum ranked by number of users in Great Britain in 2021 (in 1,000s) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Brands of dark & golden rum ranked by number of users in Great Britain in 2021 (in 1,000s)." Chart. July 14, 2022. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/?__sso_cookie_checker=failed
Kantar. (2022). Brands of dark & golden rum ranked by number of users in Great Britain in 2021 (in 1,000s). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/?__sso_cookie_checker=failed
Kantar. "Brands of Dark & Golden Rum Ranked by Number of Users in Great Britain in 2021 (in 1,000s)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/?__sso_cookie_checker=failed
Kantar, Brands of dark & golden rum ranked by number of users in Great Britain in 2021 (in 1,000s) Statista, https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/?__sso_cookie_checker=failed (last visited February 14, 2025)
Brands of dark & golden rum ranked by number of users in Great Britain in 2021 (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/304488/leading-brands-of-dark-and-golden-rum-in-the-uk/?__sso_cookie_checker=failed
