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Reasons for frozen dessert purchases in the United Kingdom (UK) 2013

The statistic shows the leading five reasons consumers in the United Kingdom gave for their most recent frozen dessert purchase. According to the 2013 survey, 32 percent of ice cream and frozen dessert buyers claimed the product was value for money while 30 percent said it was due to the flavour.

Leading reasons for consumers recent purchases of frozen desserts in the United Kingdom (UK) in 2013

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Release date

January 2014


United Kingdom

Survey time period

Novermber 2013

Number of respondents

369 respondents

Special properties

Ice cream and frozen dessert category buyers

Supplementary notes

Publication date unknown

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Statistics on "Frozen desserts in the U.S."

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