Number of connected TV users in the U.S. 2020-2025, by generation

Published by
Julia Stoll,
Aug 29, 2023
The most recently available data on the number of connected TV users in the United States showed that there were 56.8 million users among millennials, and it was estimated that this figure will hit 62.6 million by 2025. While the number of CTV users among younger generations is constantly increasing, this TV technology is less popular among Gen X and baby boomer generations.

Number of connected TV users in the United States from 2020 to 2025, by generation (in millions)

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Release date

November 2021

Region

United States

Survey time period

2020

Special properties

individuals who use the internet through a connected TV at least once per month; forecast data from September 2021

Supplementary notes

* Forecast.

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Statistics on " Connected TV viewership in the United States "

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Overview

8

Device brands and streaming services

6

Consumer behavior

8

Perception of CTV ads

5

Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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