Around seven in 10 American consumers watch television or video content via connected TV, according to a September 2024 survey. Baby boomers were the most likely generation to use the device, with 76 percent of them watching programming via CTVs.
Share of connected TV viewers in the United States as of September 2024, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DISQO. (November 12, 2024). Share of connected TV viewers in the United States as of September 2024, by generation [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/304853/number-of-connected-tv-users-usa/?__sso_cookie_checker=failed
DISQO. "Share of connected TV viewers in the United States as of September 2024, by generation." Chart. November 12, 2024. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/304853/number-of-connected-tv-users-usa/?__sso_cookie_checker=failed
DISQO. (2024). Share of connected TV viewers in the United States as of September 2024, by generation. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/304853/number-of-connected-tv-users-usa/?__sso_cookie_checker=failed
DISQO. "Share of Connected Tv Viewers in The United States as of September 2024, by Generation." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/304853/number-of-connected-tv-users-usa/?__sso_cookie_checker=failed
DISQO, Share of connected TV viewers in the United States as of September 2024, by generation Statista, https://www.statista.com/statistics/304853/number-of-connected-tv-users-usa/?__sso_cookie_checker=failed (last visited February 15, 2025)
Share of connected TV viewers in the United States as of September 2024, by generation [Graph], DISQO, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/304853/number-of-connected-tv-users-usa/?__sso_cookie_checker=failed