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Amazon Prime user reach in the U.S. 2020, by age group

Published by
Stephanie Chevalier,
Jul 7, 2021
As of January 2020, 81 percent of U.S. adults aged 18 to 34 years were Amazon Prime members, representing an 11 percent jump from a 69 percent usage reach in February 2020. During the global coronavirus pandemic, Amazon Prime adoption increased across all age groups.

Amazon Prime usage penetration among internet users in the United States as of June 2020, by age group

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Release date

October 2020

Region

United States

Survey time period

February 2020 to June 2020

Age group

18 years and older

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