In the United States, consumers from Generation X are more likely to use Amazon Prime services, a survey from 2024 revealed. Nearly 35 percent of them were Amazon Prime subscribers, while boomers followed, as about 33 percent reported to be Prime members.
Amazon Prime usage penetration among internet users in the United States in 2024, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Numerator. (August 26, 2024). Amazon Prime usage penetration among internet users in the United States in 2024, by age group [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/?__sso_cookie_checker=failed
Numerator. "Amazon Prime usage penetration among internet users in the United States in 2024, by age group." Chart. August 26, 2024. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/?__sso_cookie_checker=failed
Numerator. (2024). Amazon Prime usage penetration among internet users in the United States in 2024, by age group. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/?__sso_cookie_checker=failed
Numerator. "Amazon Prime Usage Penetration among Internet Users in The United States in 2024, by Age Group." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/?__sso_cookie_checker=failed
Numerator, Amazon Prime usage penetration among internet users in the United States in 2024, by age group Statista, https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/?__sso_cookie_checker=failed (last visited February 16, 2025)
Amazon Prime usage penetration among internet users in the United States in 2024, by age group [Graph], Numerator, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/304940/amazon-prime-us-age-distribution/?__sso_cookie_checker=failed