Most popular smartphone online shopping activities in Europe as of March 2014

Smartphone shopping activities in Europe 2014 This statistic gives information on the most popular mobile shopping activities of smartphone owners in Europe as of March 2014. During the survey period, it was found that 21 percent of smartphone owners in EU5 used their device to find store locations.
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Share of smartphone owners
Found store location21%
Compared product prices20%
Researched product18%
Found coupons/deals16%
Made shopping lists15%
Checked product availability14%
Share of smartphone owners
Found store location21%
Compared product prices20%
Researched product18%
Found coupons/deals16%
Made shopping lists15%
Checked product availability14%
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Description Source More information
This statistic gives information on the most popular mobile shopping activities of smartphone owners in Europe as of March 2014. During the survey period, it was found that 21 percent of smartphone owners in EU5 used their device to find store locations.
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Release date
May 2014
Region
France, Germany, Italy, Spain, United Kingdom
Survey time period
3 month moving average to March 2014

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