Leading m-commerce product categories amongst EU5 smartphone owners 2014

This statistic presents the most popular mobile commerce product categories among smartphone owners in Europe as of March 2014. Based on a three month average, 38 percent of monthly smartphone commerce users had purchased clothing and accessories through their mobile device.

Most popular mobile commerce product categories among smartphone owners in Europe as of March 2014

Percentage of smartphone owners who made at least one monthly purchase
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Source

Release date

May 2014

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

3 month moving average ending March 2014

Special properties

smartphone owners who made at least one monthly purchase.

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Statistics on "Mobile internet usage in the European Union (EU)"

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