Leading m-commerce product categories amongst EU5 smartphone owners 2014

Most popular mobile commerce product categories among smartphone owners in Europe as of March 2014

Leading m-commerce product categories amongst EU5 smartphone owners 2014 This statistic presents the most popular mobile commerce product categories among smartphone owners in Europe as of March 2014. Based on a three month average, 38 percent of monthly smartphone commerce users had purchased clothing and accessories through their mobile device.
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Most popular mobile commerce product categories among smartphone owners in Europe as of March 2014

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Percentage of smartphone owners who made at least one monthly purchase
Clothing and accessories38%
Electronics and appliances26%
Books (excl. e-books)26%
Tickets22%
Personal care19%
Gift certificates14%
Daily deals13%
Meals delivered13%
Children's toys13%
Percentage of smartphone owners who made at least one monthly purchase
Clothing and accessories38%
Electronics and appliances26%
Books (excl. e-books)26%
Tickets22%
Personal care19%
Gift certificates14%
Daily deals13%
Meals delivered13%
Children's toys13%
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This statistic presents the most popular mobile commerce product categories among smartphone owners in Europe as of March 2014. Based on a three month average, 38 percent of monthly smartphone commerce users had purchased clothing and accessories through their mobile device.
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Release date
May 2014
Region
France, Germany, Italy, Spain, United Kingdom
Survey time period
3 month moving average ending March 2014
Special properties
smartphone owners who made at least one monthly purchase.
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