Leading m-commerce product categories amongst EU5 smartphone owners 2014

Most popular mobile commerce product categories among smartphone owners in Europe as of March 2014

by Statista Research Department, last edited May 21, 2014
Leading m-commerce product categories amongst EU5 smartphone owners 2014 This statistic presents the most popular mobile commerce product categories among smartphone owners in Europe as of March 2014. Based on a three month average, 38 percent of monthly smartphone commerce users had purchased clothing and accessories through their mobile device.
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Most popular mobile commerce product categories among smartphone owners in Europe as of March 2014

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Percentage of smartphone owners who made at least one monthly purchase
Clothing and accessories38%
Electronics and appliances26%
Books (excl. e-books)26%
Tickets22%
Personal care19%
Gift certificates14%
Daily deals13%
Meals delivered13%
Children's toys13%
Percentage of smartphone owners who made at least one monthly purchase
Clothing and accessories38%
Electronics and appliances26%
Books (excl. e-books)26%
Tickets22%
Personal care19%
Gift certificates14%
Daily deals13%
Meals delivered13%
Children's toys13%
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by Statista Research Department, last edited May 21, 2014
This statistic presents the most popular mobile commerce product categories among smartphone owners in Europe as of March 2014. Based on a three month average, 38 percent of monthly smartphone commerce users had purchased clothing and accessories through their mobile device.
Show more
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