Average online retail spending in the United States 2012, by age group

The statistic shows the average amount in U.S. dollars that members of various generations in the United States spent while shopping online in the three months previous to being surveyed in 2012. Generation X had the highest online spending of any of the given generations, with a total average spend of 561 U.S. dollars during the previous three months.

Average online retail spending in the United States as of December 2012, by age group

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Release date

December 2012


United States

Survey time period

April to May 2012

Number of respondents

57,499 respondents

Supplementary notes

Source classifies Generation Z as adults 18 to 23 years of age, Generation Y as adults 24 to 32 years of age, Gen Xers as adults 33 to 46 years of age, and the Golden Generation as 68+ years of age at the time of publication. Source gives no figure for Baby Boomers.

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