The primary reason for cutting the cord in the United States was the cost - cable was too expensive for nearly three in four respondents to a 2024 survey. The second most common reason was that people no longer needed cable to watch what they were interested in and instead watched content on video streaming services, such as Netflix, Tubi, or FuboTV.
Primary reasons for cutting the cord in the United States as of February 2024
Characteristic
Share of respondents
Cable was too expensive
73%
I no longer needed it to watch what I was interested in
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CableTV.com. (March 6, 2024). Primary reasons for cutting the cord in the United States as of February 2024 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/305416/cord-cutting-reasons/?__sso_cookie_checker=failed
CableTV.com. "Primary reasons for cutting the cord in the United States as of February 2024." Chart. March 6, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/305416/cord-cutting-reasons/?__sso_cookie_checker=failed
CableTV.com. (2024). Primary reasons for cutting the cord in the United States as of February 2024. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/305416/cord-cutting-reasons/?__sso_cookie_checker=failed
CableTV.com. "Primary Reasons for Cutting The Cord in The United States as of February 2024." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/305416/cord-cutting-reasons/?__sso_cookie_checker=failed
CableTV.com, Primary reasons for cutting the cord in the United States as of February 2024 Statista, https://www.statista.com/statistics/305416/cord-cutting-reasons/?__sso_cookie_checker=failed (last visited February 07, 2025)
Primary reasons for cutting the cord in the United States as of February 2024 [Graph], CableTV.com, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/305416/cord-cutting-reasons/?__sso_cookie_checker=failed