This statistic shows the percent of four different generations in the United States who engage in certain activities to connect with charitable organizations online, as of 2013. According to the study, 56 percent of Gen Y (or Millennials) will view online videos from a charity, as will 46 percent of Gen X, 28 percent of Boomers, and 22 percent of Matures.
Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation
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Blackbaud, & Edge Research. (August 31, 2013). Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, und Edge Research. "Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation." Chart. August 31, 2013. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, Edge Research. (2013). Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud, and Edge Research. "Percentage of United States Population Who Conduct Certain Online Activities with Charitable Organizations as of May 2013, by Activity and Generation." Statista, Statista Inc., 31 Aug 2013, https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/
Blackbaud & Edge Research, Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation Statista, https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/ (last visited April 24, 2024)
Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation [Graph], Blackbaud, & Edge Research, August 31, 2013. [Online]. Available: https://www.statista.com/statistics/305979/us-generational-comparison-charity-engagement-online-activities/