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U.S. generations: online activities conducted with charitable organizations 2013

This statistic shows the percent of four different generations in the United States who engage in certain activities to connect with charitable organizations online, as of 2013. According to the study, 56 percent of Gen Y (or Millennials) will view online videos from a charity, as will 46 percent of Gen X, 28 percent of Boomers, and 22 percent of Matures.

Percentage of United States population who conduct certain online activities with charitable organizations as of May 2013, by activity and generation

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Release date

August 2013


United States

Survey time period

May 13-24, 2013

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

deployed and incoming sample controlled to be representative of the U.S. Census

Supplementary notes

Source defines the generations as such:
Generation Y: born 1981-1995
Generation X: born 1965-1980
Boomers: born 1946-1964
Matures: born 1945 and earlier.

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