Supermarket brands of breakfast cereals in Great Britain 2013-2019 by number of users

This statistic shows a ranking of the most used supermarket brands of breakfast cereals (including porridge/oats) in Great Britain from 2013 to 2019. In 2019, an estimated 4.01 million people used Tesco's breakfast cereals. Ranked second and third (and a mere 24 thousand users apart) were Asda and Sainsbury's.

Supermarket brands of breakfast cereals (including porridge/oats) ranked by number of users in Great Britain from 2013 to 2019

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Source

Release date

June 2020

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2019

Number of respondents

24,006*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191; n (2019) = 24.006.

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