Wendy's: ad spend in the U.S. 2022

In 2022, Wendy's invested 538 million U.S. dollars in measured media advertising in the United States. That year, the Wendy's Company's worldwide revenue amounted to 2.1 billion dollars.

Wendy's advertising spending in the United States from 2013 to 2022 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2023

More information

Region

United States

Survey time period

2013 to 2022

Special properties

measured media only

Supplementary notes

Figures preceding 2021 were retrieved from earlier publications.

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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