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Facebook: most popular beauty brands 2021, by user engagement

Leading beauty brands on Facebook worldwide as of December 2021, by user engagement

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Source

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Release date

May 2022

Region

Worldwide

Survey time period

January 1, to December 31, 2021

Number of respondents

100 beauty brands

Special properties

*engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions

Supplementary notes

According to the source: "We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size."

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