U.S. therapeutic and preventive OTC revenue by generation 2013

U.S. therapeutic and preventive OTC market revenue as of 2013, by generation group (in billion U.S. dollars)*

U.S. therapeutic and preventive OTC revenue by generation 2013 This statistic shows the U.S. therapeutic and preventive OTC (over-the-counter) market revenue as of 2013, by generation group. With some 20 billion U.S. dollars, the baby boomer generation was responsible for almost half the revenue.
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U.S. therapeutic and preventive OTC market revenue as of 2013, by generation group (in billion U.S. dollars)*

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Generation groupRevenue in billion U.S. dollars
Baby boomers19.7
Greatest generation7.4
Generation Y5.7
Generation X 8.2
Generation groupRevenue in billion U.S. dollars
Baby boomers19.7
Greatest generation7.4
Generation Y5.7
Generation X 8.2
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This statistic shows the U.S. therapeutic and preventive OTC (over-the-counter) market revenue as of 2013, by generation group. With some 20 billion U.S. dollars, the baby boomer generation was responsible for almost half the revenue.
Show more
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