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Growth of the global TV advertising spending 2013-2018, by platform

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Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform

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The statistic presents data on the growth of the global television advertising spending between 2013 and 2018, broken down by platform. PwC projected that non-digital spending would grow by five percent annually in the presented period.

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Release date: June 2014

Region: Worldwide
Survey time period: June 2014
Special properties: forecast

TV advertising revenue in the U.S. 2016-2021

TV advertising revenue in the U.S. 2016-2021

Average cost of a TV commercial during major sporting events in the U.S. in 2014

Average cost of a TV commercial during major sporting events in the U.S. in 2014

Global television advertising revenue 2016-2020

Global television advertising revenue 2016-2020

March madness: cost of a TV commercial 2002-2015

March madness: cost of a TV commercial 2002-2015

NBA finals: cost of a TV commercial 2013-2015

NBA finals: cost of a TV commercial 2013-2015

Average cost of a TV commercial during the Grammy Awards 2010-2016

Average cost of a TV commercial during the Grammy Awards 2010-2016

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Statistics on "TV advertising in the U.S."

Global overview

The most important statistics

Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)TV ad spend worldwide 2010-2020, by type
Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017Fastest growing TV advertising markets worldwide between 2013 and 2017
Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region

U.S. revenue/spending

The most important statistics

TV advertising revenue in the United States in 2016 and 2021 (in billion U.S. dollars)TV advertising revenue in the U.S. 2016-2021
National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
Change in TV advertising spending in selected formats in the United States in August 2017U.S. TV ad spend growth 2017, by format
Share of online TV in TV advertising revenue in the United States from 2012 to 2017Share of online TV in TV advertising revenue in the U.S. 2012-2017
Scatter vs. upfront TV advertising spending share in the United States in August 2016Scatter vs. upfront TV ad spend share in the U.S. 2016

Ad prices

The most important statistics

Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
Average cost of a 30-second TV commercial during major sporting events in the United States in 2014 (in million U.S. dollars)Average cost of a TV commercial during major sporting events in the U.S. in 2014
Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2016 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2016
Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2016 (in thousand U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2016
Average cost of a 30-second commercial during the Golden Globes from 2010 to 2016 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2016
Average cost of a 30-second TV commercial during NBA finals from 2013 to 2015 (in 1,000 U.S. dollars)NBA finals: cost of a TV commercial 2013-2015
Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)March madness: cost of a TV commercial 2002-2015
Average cost of a 30-second TV commercial during the Super Bowl from 2008 to 2016 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2008-2016

Largest spenders

The most important statistics

Leading advertisers on broadcast network TV in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2016
Leading advertisers on cable TV networks in the United States in 2016, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2016
Leading advertisers at the Academy Awards in 2016 (in million U.S. dollars)Leading advertisers at the Academy Awards 2016
Largest TV advertisers in sports in the United States in 2014-15 (in million U.S. dollars)Largest TV advertisers in U.S. sports TV 2015
Advertising spending of largest Super Bowl advertisers in 2016 (in million U.S. dollars)Largest Super Bowl advertisers 2016
Advertising spending of leading TV advertisers during the NCAA championship in 2016 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2016
Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers

Categories

The most important statistics

Short-form direct response TV (DRTV) advertising spending in the United States in 1st quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q1 2017, by category
Long-form direct response TV (DRTV) advertising spending in the United States in 1st quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
Automotive TV advertising spending in the United States in 2014, 2015 and 1st half 2016 (in billion U.S. dollars)Automotive TV ad spend in the U.S. 2014-2016
Leading TV advertising categories during the NCAA championship in 2016 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2016
Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
Leading pharmaceutical related products advertised on TV in the United States in 3rd quarter 2017, by number of ad occurrencesMost advertised pharmaceuticals on TV in the U.S. in Q3 2017, by ad count
Leading beverages advertised on TV in the United States in 3rd quarter 2017, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q3 2017, by ad count
Leading food related brands advertised on TV in the United States in 3rd quarter 2017, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q3 2017, by ad count

Programmatic/addressable

The most important statistics

Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2019
Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
What kinds of TV inventory are you most interested in purchasing programmatically?Types of TV inventory bought programmatically by marketers in the U.S. 2016
Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
Share of marketing professionals using addressable TV advertising in the United States as of March 2017Addressable TV adoption among U.S. marketers 2017

Corporate use

The most important statistics

Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
Will your organization increase, decrease or maintain spending on the following marketing mediums in 2017?Planned changes to marketing budgets in the U.S. in 2017, by channel
How do you rate the following channels in terms of ROI?Media channels profitability for U.S. marketers 2016
Which delivery methods do you use for acquisition?Leading customer acquisition methods in the U.S. 2015
Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 1st quarter 2017Short-form DRTV advertising campaigns in the U.S. 2011-2017

Consumer perceptions

The most important statistics

Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
Trust in TV advertising in the United States as of March 2017, by network categoryTrust in TV advertising in the U.S. 2017, by network category
Most useful local advertising channels in the United States as of June 2016Most useful local advertising channels in the U.S. 2016
Which type of ads do you most dislike?Most disliked ads in the U.S. 2016
Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016DVR user reaction to advertising in the U.S. 2016
How often do you purchase a product or service advertised in the following media?Advertising effectiveness in the U.S. 2016, by medium
Attitudes towards primetime advertising in the United States from 2004 to 2015Attitudes towards primetime advertising in the U.S. 2004-2015

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TV advertising in the U.S.

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