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Influence of events on purchase intent in the U.S. 2016

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Influence of branded events on consumer purchase intent in the United States in 2016

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The statistic presents information on the influence of branded events on consumer purchase intent in United States in 2016. In During the survey, 74 percent of the respondents said that they were more likely to purchase products promoted in this manner.

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Largest exhibition halls in the world by hall capacity 2016

Largest exhibition halls in the world by hall capacity 2016

Revenue of leading trade fair organizers worldwide 2014

Revenue of leading trade fair organizers worldwide 2014

Exhibition industry revenue growth in the U.S. 2011-2016

Exhibition industry revenue growth in the U.S. 2011-2016

Most important issues facing the exhibition industry worldwide 2017

Most important issues facing the exhibition industry worldwide 2017

Use of event marketing in the U.S. 2014

Use of event marketing in the U.S. 2014

Leading trade shows in the U.S. in 2015, by area

Leading trade shows in the U.S. in 2015, by area

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Statistics on "Trade show marketing in the U.S."

The most important statistics

Business-to-business (B2B) events industry revenue worldwide in 2014 and 2015 (in billion U.S. dollars)Global B2B events industry revenue 2014-2015
Distribution of the business-to-business (B2B) events industry revenue worldwide in 2015, by regionGlobal B2B events industry revenue 2015, by region
Revenue of leading trade fair organizers worldwide in 2014 (in million euros)Revenue of leading trade fair organizers worldwide 2014
Ranking of the world's largest exhibition halls in 2016, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2016
Most important issues facing the exhibition industry worldwide as of January 2017Most important issues facing the exhibition industry worldwide 2017

The most important statistics

Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2015, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2015, by source
Distribution of revenue from events and trade shows in the United States in 2016, by sourceDistribution of revenue from events and trade shows in the U.S. 2016, by source
Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2017Exhibition industry revenue growth in the U.S. 2011-2017
Economic value of meetings and exhibitions to host destinations in the United States in 2016Economic value of meetings and exhibitions to host destinations in the U.S. 2016
States with the largest amount of exhibition space in the United States as of June 2016 (in million square feet)States with the most exhibition space in the U.S. as of June 2016
Leading trade shows in the United States in 2016, by area (in square feet)Leading trade shows in the U.S. in 2016, by area

The most important statistics

Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
Change in number of exhibitors at largest trade shows in the United States from 2011 to 2017Change in number of exhibitors at trade shows in the U.S. 2011-2017
How many regional, national, and international shows did you attend in 2016, and how many do you plan to attend in 2017?Number of trade shows U.S. companies attended 2015-2017, by type
Do you have plans to exhibit at trade shows held outside the United States in the next three years?Anticipated participation in international exhibitions by U.S. companies 2014-2016
What is your personal level of interest in environment-friendly exhibiting?Level of interest in environment-friendly exhibiting in the U.S. 2014
Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016

The most important statistics

Compared to 2016, will your company increase, decrease or maintain its trade show budget for 2017?Planned change to trade show budgets in the U.S. in 2017
What is your estimated percentage allocation of marketing spend by channel?Trade show exhibitors marketing spending in the U.S. 2014, by channel
Change in convention and meeting budget in the United States from 2011 to 2017Change in convention and meeting budget in the U.S. 2011-2017
What portion of your 2014 exhibiting budget is dedicated to exhibiting at trade shows outside the United States?Share of US companies' exhibiting budget dedicated to international trade shows 2014
How do you measure the ROI of your exhibit?Leading way of measuring exhibit ROI in the U.S. 2015
What return on investment (ROI) do you expect from events?Event marketing programs ROI in the U.S. 2015

The most important statistics

Leading event marketing goals and strategies in the United States in 2015Leading event marketing goals and strategies in the U.S. 2015
Leading objectives of exhibiting at trade shows in the United States as of fall 2014Leading objectives for exhibiting in the U.S. 2014
Use of event marketing in the United States in 2014Use of event marketing in the U.S. 2014
Importance of face-to-face (F2F) marketing at each stage of purchase process in the United States in 2015Importance of F2F marketing during purchase process in the U.S. 2015
What are your primary digital marketing tactics?Digital marketing tactics used by U.S. trade show exhibitors 2014
Which of the following marketing tactics do you most rely on to grow your business?Marketing channels crucial to U.S. small businesses growth 2016

The most important statistics

Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
Share of trade show visitors with buying influence in the United States in 2010 to 2015Trade show visitors: net buying influence in the U.S. 2010-2015
Reasons for not attending a trade show in the United States in 2014Reasons for not attending a trade show in the U.S. 2014
Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?Factors influencing purchase decision during events in the U.S. 2015

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Trade show marketing in the U.S.

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