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Influence of events on purchase intent in the U.S. 2016

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Influence of branded events on consumer purchase intent in the United States in 2016
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Influence of events on purchase intent in the U.S. 2016

The statistic presents information on the influence of branded events on consumer purchase intent in United States in 2016. In During the survey, 74 percent of the respondents said that they were more likely to purchase products promoted in this manner.

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The statistic presents information on the influence of branded events on consumer purchase intent in United States in 2016. In During the survey, 74 percent of the respondents said that they were more likely to purchase products promoted in this manner.

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Release date: June 2016

Region: United States
Survey time period: 2016
Special properties: among consumers
Supplementary notes: The source does not provide further survey data (type of survey, a more exact survey date, number of respondents).

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Statistics on "Trade show marketing "

Global overview

The most important statistics

Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
Revenue of leading trade fair organizers worldwide in 2015 (in million euros)Revenue of leading trade fair organizers worldwide 2015
Ranking of the world's largest exhibition halls in 2017, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2017
Most important issues facing the exhibition industry worldwide as of January 2018Most important issues facing the exhibition industry worldwide 2018
Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region

U.S. overview

The most important statistics

Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016, by source
Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
Revenue of convention organization services (NAICS 56192) in United States from 2008 to 2020 (in million U.S. dollars)Forecast: revenue convention organization services US 2008-2020
Distribution of revenue from events and trade shows in the United States in 2017, by sourceDistribution of revenue from events and trade shows in the U.S. 2017, by source
Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 1st quarter 2018Exhibition industry revenue growth in the U.S. 2011-2018
Economic value of meetings and exhibitions to host destinations in the United States in 2017Economic value of meetings and exhibitions to host destinations in the U.S. 2017
States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
Leading trade shows in the United States in 2017, by area (in square feet)Leading trade shows in the U.S. in 2017, by area

Exhibitors

The most important statistics

Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018Change in number of exhibitors at trade shows in the U.S. 2011-2018
Number of trade shows attended by business professionals in the United States from 2015 to 2018, by typeNumber of trade shows U.S. companies attended 2015-2018, by type
Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017

Budget & ROI

The most important statistics

Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?Planned change to trade show budgets in the U.S. in 2018
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?Planned change in spending on corporate events in the U.S. in 2018, by type of event
Change in convention and meeting budget in the United States from 2011 to 2018Change in convention and meeting budget in the U.S. 2011-2018
Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017

Strategies and effectiveness

The most important statistics

Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017Most effective channels for B2B event marketing promotion worldwide 2017
Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017

Visitors

The most important statistics

Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015

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