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Influence of events on purchase intent in the U.S. 2016

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Influence of branded events on consumer purchase intent in the United States in 2016

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The statistic presents information on the influence of branded events on consumer purchase intent in United States in 2016. In During the survey, 74 percent of the respondents said that they were more likely to purchase products promoted in this manner.

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Release date: June 2016

Region: United States
Survey time period: 2016
Special properties: among consumers
Supplementary notes: The source does not provide further survey data (type of survey, a more exact survey date, number of respondents).

Largest exhibition halls in the world by hall capacity 2017

Largest exhibition halls in the world by hall capacity 2017

Revenue of leading trade fair organizers worldwide 2015

Revenue of leading trade fair organizers worldwide 2015

Planned change in spending on corporate events in the U.S. in 2017, by type of event

Planned change in spending on corporate events in the U.S. in 2017, by type of event

Exhibition industry revenue growth in the U.S. 2011-2017

Exhibition industry revenue growth in the U.S. 2011-2017

Most important issues facing the exhibition industry worldwide 2017

Most important issues facing the exhibition industry worldwide 2017

Revenue of B2B media industry in the U.S. 2008-2016, by source

Revenue of B2B media industry in the U.S. 2008-2016, by source

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Statistics on "Trade show marketing in the U.S."

Global overview

The most important statistics

Business-to-business (B2B) events industry revenue worldwide in 2014 and 2015 (in billion U.S. dollars)Global B2B events industry revenue 2014-2015
Distribution of the business-to-business (B2B) events industry revenue worldwide in 2015, by regionGlobal B2B events industry revenue 2015, by region
Revenue of leading trade fair organizers worldwide in 2015 (in million euros)Revenue of leading trade fair organizers worldwide 2015
Ranking of the world's largest exhibition halls in 2017, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2017
Most important issues facing the exhibition industry worldwide as of January 2017Most important issues facing the exhibition industry worldwide 2017

U.S. overview

The most important statistics

Revenue of business-to-business (B2B) media industry in the United States from 2008 to 2016, by source (in billion U.S. dollars)Revenue of B2B media industry in the U.S. 2008-2016, by source
Distribution of revenue from events and trade shows in the United States in 2016, by sourceDistribution of revenue from events and trade shows in the U.S. 2016, by source
Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 2nd quarter 2017Exhibition industry revenue growth in the U.S. 2011-2017
Economic value of meetings and exhibitions to host destinations in the United States in 2016Economic value of meetings and exhibitions to host destinations in the U.S. 2016
States with the largest amount of exhibition space in the United States as of June 2016 (in million square feet)States with the most exhibition space in the U.S. as of June 2016
Leading trade shows in the United States in 2016, by area (in square feet)Leading trade shows in the U.S. in 2016, by area

Exhibitors

The most important statistics

Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
Change in number of exhibitors at largest trade shows in the United States from 2011 to 2017Change in number of exhibitors at trade shows in the U.S. 2011-2017
How many regional, national, and international shows did you attend in 2016, and how many do you plan to attend in 2017?Number of trade shows U.S. companies attended 2015-2017, by type
Do you have plans to exhibit at trade shows held outside the United States in the next three years?Anticipated participation in international exhibitions by U.S. companies 2014-2016
What is your personal level of interest in environment-friendly exhibiting?Level of interest in environment-friendly exhibiting in the U.S. 2014
Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017

Budget & ROI

The most important statistics

Compared to 2016, will your company increase, decrease or maintain its trade show budget for 2017?Planned change to trade show budgets in the U.S. in 2017
Will your organization increase, decrease or maintain spending in 2017 on the following types of corporate events?Planned change in spending on corporate events in the U.S. in 2017, by type of event
Change in convention and meeting budget in the United States from 2011 to 2017Change in convention and meeting budget in the U.S. 2011-2017
How do you measure the ROI of your exhibit?Leading way of measuring exhibit ROI in the U.S. 2015
What return on investment (ROI) do you expect from events?Event marketing programs ROI in the U.S. 2015

Strategies and effectiveness

The most important statistics

Leading event marketing goals and strategies in the United States in 2015Leading event marketing goals and strategies in the U.S. 2015
Importance of face-to-face (F2F) marketing at each stage of purchase process in the United States in 2015Importance of F2F marketing during purchase process in the U.S. 2015
Which of the following marketing tactics do you plan on implementing in 2017?Marketing channels U.S. small businesses plan to implement 2017
Which of the following marketing tactics do you most rely on to grow your business?Marketing channels crucial to U.S. small businesses growth 2016
Most effective lead and customer generation tactics in the franchise industry in the United States in 2016U.S. franchises: most effective lead gen tactics 2016
Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017

Visitors

The most important statistics

Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
Share of trade show visitors with buying influence in the United States in 2010 to 2015Trade show visitors: net buying influence in the U.S. 2010-2015
Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?Factors influencing purchase decision during events in the U.S. 2015

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