Influence of live events on consumers in the United States in 2014

The statistic presents information on the influence of live events on consumers in United States in 2014. In the survey 93 percent of the respondents said that live events are more effective than the TV.

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 Share of respondents who...
...say that live events reach consumers more effectively than TV advertising -
...say that live event gives better understanding of a brand's product or service than other types of advertising -
...are more inclined to purchase after a live event -
...of those that purchased, purchase more than once* -
...say that they have a more positive impression of a brand after after live event -
...tell others about a live experience within 48 hours of that event -
 
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