The statistic presents information on the influence of branded events on consumer purchase intent in United States in 2016. The survey stated that 74 percent of the respondents said that they were more likely to purchase products promoted in this manner.
Influence of branded events on consumer purchase intent in the United States in 2016
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Event Marketing Institute. (June 1, 2016). Influence of branded events on consumer purchase intent in the United States in 2016 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/307721/influence-live-events-consumers-usa/
Event Marketing Institute. "Influence of branded events on consumer purchase intent in the United States in 2016." Chart. June 1, 2016. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/307721/influence-live-events-consumers-usa/
Event Marketing Institute. (2016). Influence of branded events on consumer purchase intent in the United States in 2016. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/307721/influence-live-events-consumers-usa/
Event Marketing Institute. "Influence of Branded Events on Consumer Purchase Intent in The United States in 2016." Statista, Statista Inc., 1 Jun 2016, https://www.statista.com/statistics/307721/influence-live-events-consumers-usa/
Event Marketing Institute, Influence of branded events on consumer purchase intent in the United States in 2016 Statista, https://www.statista.com/statistics/307721/influence-live-events-consumers-usa/ (last visited June 25, 2022)