Influence of live events on consumers in the United States in 2014

The statistic presents information on the influence of live events on consumers in United States in 2014. In the survey 93 percent of the respondents said that live events are more effective than the TV.

Exclusive Premium statistic

You need a Premium membership to access this statistic.
Advantages of our Premium Account:

  • Immediate access to our full Premium database
  • Save time! Easy to include in your presentations
  • Credible data! Over 18,000 data sources

With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista
Premium Account
Instant access
to all statistics
Download as XLS, PNG
and PDF
$59 per month*
(billed annually)
 Share of respondents who...
...say that live events reach consumers more effectively than TV advertising -
...say that live event gives better understanding of a brand's product or service than other types of advertising -
...are more inclined to purchase after a live event -
...of those that purchased, purchase more than once* -
...say that they have a more positive impression of a brand after after live event -
...tell others about a live experience within 48 hours of that event -
Source information for logged in users only.
Show our solutions
Everything you need to know about...
Trade show marketing in the U.S.
  • Great time-saver
  • All relevant statistics included

Offer: Order your Premium Account now & and get this dossier for free.

Get free dossier
You may also be interested in...
Show more
Market Analytics
Recent Statistics
Recommended studies and dossiers

Find the proper statistic fast and easy: