Media important for U.S. consumers 2014

The statistic shows information on media which played an essential part in consumers' lives in the United States as of April 2014. During a survey, 64 percent of respondents stated that the radio was an essential part of their lives.

Media consumption in the United States – additional information

Local TVB news proved to be the most essential media in consumers’ lives in the United States as of April 2014. In a report detailing the distribution of time spent with media per day compared to share of ad spending in the U.S. in 2013, television accounted for 38 percent of time Americans spent with media. This was more time spent than the internet, print, radio or mobile. Television also accounted for 45 percent of the U.S. ad spending, suggesting advertisers are investing well in the media most popular with consumers.
Television accounts for the largest share of time spent per day by consumers, but how does that translate into daily time spent with media per capita in minutes and how has that time changed in recent years? In 2013, an American spent an average of 303 minutes per day watching television, which was down from 327 minutes per day in 2010. Consumers in 2013 spent the least amount of time reading newspapers and magazines with only 16 minutes and 11 minutes per day respectively.
In a worldwide survey in January and February 2014, 49 percent of American respondents stated that they accessed news via printed newspapers. On the other hand, 33 percent of American respondents stated that access news via online newspaper. These shares were low in comparison to the results from Finland whereby 79 percent of respondents accessed news via printed newspapers and 82 percent via online newspapers.

Media which played an essential part in consumers' lives in the United States as of April 2014

Share of respondents who agree
Local TV news73%
Newspapers72%
Magazines66%
Broadcast network news65%
Radio64%
Cable news64%
Search engine sites62%
Social networking sites54%
Online video sites53%
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Sources

Release date

June 2014

Region

United States

Survey time period

March 27 to April 9, 2014

Number of respondents

2,655 respondents

Age group

25 years and older

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: "Please indicate the extent to which you agree or disagree with each of the following statements with regard to..." > "Watching/Using … is an Essential Part of My Life"

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