The statistic depicts the subjective influences on sports apparel purchases by different categories. 31% of respondents felt that the brand name was extremely important to their purchase decision.
How important are the following factors for your apparel purchases?*
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Respondents were asked to rate the influence of different factors on their apparel purchase decisions.
**The share of respondents does not always add up to 100% because some small percentages were not given by the source.
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SportsOneSource. (June 2, 2014). How important are the following factors for your apparel purchases?* [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/308165/apparel-purchase-influences/?__sso_cookie_checker=failed
SportsOneSource. "How important are the following factors for your apparel purchases?*." Chart. June 2, 2014. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/308165/apparel-purchase-influences/?__sso_cookie_checker=failed
SportsOneSource. (2014). How important are the following factors for your apparel purchases?*. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/308165/apparel-purchase-influences/?__sso_cookie_checker=failed
SportsOneSource. "How Important Are The following Factors for Your Apparel Purchases?*." Statista, Statista Inc., 2 Jun 2014, https://www.statista.com/statistics/308165/apparel-purchase-influences/?__sso_cookie_checker=failed
SportsOneSource, How important are the following factors for your apparel purchases?* Statista, https://www.statista.com/statistics/308165/apparel-purchase-influences/?__sso_cookie_checker=failed (last visited January 18, 2025)
How important are the following factors for your apparel purchases?* [Graph], SportsOneSource, June 2, 2014. [Online]. Available: https://www.statista.com/statistics/308165/apparel-purchase-influences/?__sso_cookie_checker=failed
