Reasons for using social media according to U.S. consumers 2013

Published by Statista Research Department, Jun 23, 2014
This statistic presents the most popular reasons for consumers in the United States to use social media as of January 2013. During the survey it was found that 94 percent of social media users accessed online social networks to connect with friends and family.

Reasons for consumers in the United States to use social media as of January 2013

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Source

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Release date

June 2014

Region

United States

Survey time period

December 12, 2012 to January 22, 2013

Number of respondents

18,525 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Please indicate whether or not you use social networking websites such as Facebook, Twitter, and LinkedIn for any of the following purposes.
Asked of those who have used social media in the past year.

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