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Reasons for using social media according to U.S. consumers 2013
Reasons for using social media according to U.S. consumers 2013
Reasons for consumers in the United States to use social media as of January 2013
by Statista Research Department,
last edited
Jun 23, 2014
This statistic presents the most popular reasons for consumers in the United States to use social media as of January 2013. During the survey it was found that 94 percent of social media users accessed online social networks to connect with friends and family.
Reasons for consumers in the United States to use social media as of January 2013
Loading statistic...
| Share of respondents | |
|---|---|
| To connect with friends and family | 94% |
| To share with others what you know | 53% |
| To find out information about a company or organization | 40% |
| To find others who have similar interests or careers | 32% |
| To follow trends or to find user reviews or product information | 29% |
| To play games | 23% |
| To network or search for a job | 22% |
| To comment on what's hot or new or to write reviews of products | 20% |
| To build your own reputation or brand | 17% |
| Other | 8% |
| Share of respondents | |
|---|---|
| To connect with friends and family | 94% |
| To share with others what you know | 53% |
| To find out information about a company or organization | 40% |
| To find others who have similar interests or careers | 32% |
| To follow trends or to find user reviews or product information | 29% |
| To play games | 23% |
| To network or search for a job | 22% |
| To comment on what's hot or new or to write reviews of products | 20% |
| To build your own reputation or brand | 17% |
| Other | 8% |
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Description
Source
More information
by Statista Research Department,
last edited
Jun 23, 2014
This statistic presents the most popular reasons for consumers in the United States to use social media as of January 2013. During the survey it was found that 94 percent of social media users accessed online social networks to connect with friends and family.
- Show sources information
- Show publisher information
- Release date
- June 2014
- Region
- United States
- Survey time period
- December 12, 2012 to January 22, 2013
- Number of respondents
- 18,525 respondents
- Age group
- 18 years and older
- Method of interview
- Telephone interview
- Supplementary notes
-
Please indicate whether or not you use social networking websites such as Facebook, Twitter, and LinkedIn for any of the following purposes.
Asked of those who have used social media in the past year.
Source
- Show sources information
- Show publisher information
- Release date
- June 2014
More information
- Region
- United States
- Survey time period
- December 12, 2012 to January 22, 2013
- Number of respondents
- 18,525 respondents
- Age group
- 18 years and older
- Method of interview
- Telephone interview
- Supplementary notes
-
Please indicate whether or not you use social networking websites such as Facebook, Twitter, and LinkedIn for any of the following purposes.
Asked of those who have used social media in the past year.
Other statistics on the topic
Social Media & User-Generated Content
Active social media penetration in European countries 2019
Social Media & User-Generated Content
Monthly active mobile social media users in European countries 2018
+Social Media & User-Generated Content
Forecast of Facebook user numbers in Poland 2015-2022
Social Media & User-Generated Content
Active mobile social media penetration in European countries 2018
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Statistics on "Social media usage in Poland"
- International review
The most important statistics
- Active social media penetration in selected European countries in January 2019Active social media penetration in European countries 2019
- Active mobile social media penetration in European countries in January 2018Active mobile social media penetration in European countries 2018
- Number of monthly active mobile social media users in Europe as of January 2018, by country (in millions)Monthly active mobile social media users in European countries 2018
- Share of individuals participating in professional networks on the internet in selected European countries in 2017Online professional network penetration in European countries 2017
- Share of respondents who tend to trust online social networks in the European Union (EU 28) countries in 2018Trust in online social networks in Europe 2018, by country
- Overview Poland
The most important statistics
- Share of users who were registered on social media platforms in Poland in May 2019, by age groupSocial media users in Poland in 2019, by age
- Most popular social media websites in Poland in 2018, by real users (in millions)Leading social media websites in Poland 2018, by real users
- Most popular types of digital communication methods in Poland in 2016 and 2018Preferred digital communication methods in Poland 2016-2018
- Reach of selected internet domains in Poland as of May 2019*Usage reach of leading web domains in Poland 2019
- Reach of selected social networks in Poland in 2017, by frequency of use*Usage reach of leading social networks in Poland 2017, by frequency
- Average number of social media fans on selected social networks in Poland from January to September 2019* (in 1,000s)Average number of social media fans in Poland 2019, by network
- Social media market share held by leading social networks in Poland from 2018 to January 2019*Leading social networks ranked by market share in Poland 2018-2019
- Social media market share held by Facebook in Poland from January 2018 to January 2019*Facebook's market share monthly in Poland 2018-2019
- Social network usage
The most important statistics
- Share of individuals in Poland participating in social networks from 2011 to 2018Social network penetration in Poland 2011-2018
- Share of individuals in Poland participating in professional networks online from 2011 to 2017Professional social network penetration in Poland 2011-2017
- Share of enterprises using social media in Poland from 2014 to 2018*Percentage of enterprises that use social media in Poland 2014-2018
- Share of enterprises that use social media in Poland from 2017 to 2018, by sizePercentage of enterprises that use social media in Poland 2017-2018, by size
- Share of enterprises using social media in Poland from 2017 to 2018, by activity typePercentage of enterprises that use social media in Poland 2017-2018, by activity type
- Main sources of news content in Poland in 2016 and 2018Most used news sources in Poland 2016-2018
- Sources of false information encountered online in Poland in 2017Online fake news sources in Poland 2017
- Daily usage of social media platforms in Poland from 2013 to 2017*Daily use of social media in Poland 2013-2017, by platform
The most important statistics
- Facebook users in Poland from January to November 2019 (in millions)Poland: Facebook users 2019
- Share of Facebook users in Poland in May 2019, by age of usersFacebook users in Poland 2019, by age
- Share of Facebook users in Poland as of May 2019, by age and gender of usersFacebook users in Poland 2019, by age and gender
- Monthly time spent on Facebook application in Poland as of March 2018 (in hours)Monthly time spent on Facebook in Poland 2018
- Messenger users in Poland from January to November 2019 (in millions)Poland: Messenger users from 2018 to 2019
- Share of messenger users in Poland as of November 2019, by age of usersPoland: Messenger users by age 2019
- Share of Messenger users in Poland as of November 2019, by age and gender of usersPoland: Messenger users by age and gender 2019
- Average monthly time spent on Facebook and YouTube by Facebook users in Poland as of March 2018* (in hours)Average hours spent on Facebook and YouTube by Facebook users in Poland 2018
- YouTube
The most important statistics
- YouTube user reach among young internet users in Poland in 2017, by gender and age groupYouTube usage reach of young internet users in Poland 2017
- Average time spent on YouTube by young internet users in Poland in 2017, by age and gender (in hours)Hours spent on YouTube by young internet users in Poland 2017
- Frequency of watching videos on YouTube in Poland in 2019Frequency of video streaming on YouTube in Poland 2019
- Average video upload frequency to YouTube channels in Poland in 2018, by category (in days)Video upload frequency to YouTube channels in Poland 2018
- Average number of views per YouTube post in Poland in 2018, by channel category (in 1,000s)YouTube total views per post in Poland 2018, by channel category
- Average engagement rate for YouTube videos in Poland in 2018, by channel categoryAverage YouTube engagement rate in Poland 2018, by channel category
- Most popular YouTube brand channels in Poland as of September 2019, by total number of video views* (in millions)Leading brands on YouTube from Poland 2019
- TikTok
The most important statistics
- Share of TikTok users in Poland as of December 2018, by age of usersTikTok users in Poland 2018, by age
- Daily time spent on TikTok application in Poland as of December 2018Daily time spent on TikTok in Poland 2018
- Daily TikTok usage frequency in Poland as of December 2018Daily TikTok access frequency in Poland 2018
- Frequency of TikTok application use among mobile users in Poland as of December 2018Mobile TikTok usage frequency in Poland 2018
- Most interesting content searched by TikTok users in Poland as of December 2018Most interesting TikTok content in Poland 2018
- Most often recorded videos on the TikTok application in Poland as of December 2018, by type*Types of content recorded on TikTok in Poland 2018
- Frequency of posting video content on TikTok in Poland as of December 2018*Frequency of posting video content on TikTok in Poland 2018
- Main advantages of using TikTok in Poland as of December 2018Main advantages of using TikTok in Poland 2018
- User behavior
The most important statistics
- Which of these things have you done on social networks in the past 4 weeks?Popular social media activities in Poland 2017
- Use of social media in the purchasing process in Poland in 2018*Social media use in the purchasing process in Poland 2018
- Do you actively use social media as a source for purchase decisions?Social media influence on consumer purchasing decisions in Poland 2016
- Share of internet users that use social media to buy products in Poland in 2016Buying products found on social media in Poland 2016
- Did social media help you to discover new brands?Online brand discovery through social media in Poland 2016
- Social media platforms used by Polish internet users to follow the brands in 2018Social media sites used to follow brands in Poland 2018
- Activities performed while multi-screening between media devices in Poland in 2018*Activities performed when multi-screening and simultaneous media using in Poland 2018
- Do you happen to use the following pairs of devices at the same time?*Simultaneous usage of selected devices in Poland 2018
- FOMO effect
The most important statistics
- Share of Polish internet users who are afraid of missing out on news on social networks as of March 2018, by agePercentage of Polish internet users suffering from FOMO 2018, by age
- Frequency of social media platform usage by internet users who are afraid of missing out on social networks in Poland as of March 2018Social media site usage by people with FOMO in Poland 2018
- Leading reasons for using social media platforms among Polish internet users who are afraid of missing out on social networks as of March 2018*Leading reasons for using social media sites for people with FOMO in Poland 2018
- Actions taken to access social media by Polish social media users who are afraid of missing out as of March 2018Social media site activities of people with FOMO in Poland 2018
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- Active social media penetration in European countries 2019
- Active mobile social media penetration in European countries 2018
- Monthly active mobile social media users in European countries 2018
- Online professional network penetration in European countries 2017
- Trust in online social networks in Europe 2018, by country
Statistics on "Social media usage in Poland - Overview Poland"
- Social media users in Poland in 2019, by age
- Leading social media websites in Poland 2018, by real users
- Preferred digital communication methods in Poland 2016-2018
- Usage reach of leading web domains in Poland 2019
- Usage reach of leading social networks in Poland 2017, by frequency
- Average number of social media fans in Poland 2019, by network
- Leading social networks ranked by market share in Poland 2018-2019
- Facebook's market share monthly in Poland 2018-2019
- Pinterest's market share monthly in Poland 2018-2019
- YouTube's market share monthly in Poland 2018-2019
- Twitter's market share monthly in Poland 2018-2019
- Reddit's market share monthly in Poland 2018-2019
- Tumblr's market share monthly in Poland 2018-2019
- Instagram's market share monthly in Poland 2018-2019
- LinkedIn's market share monthly in Poland 2018-2019
- Forecast of social network user numbers in Poland 2015-2022
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- Social network penetration in Poland 2011-2018
- Professional social network penetration in Poland 2011-2017
- Percentage of enterprises that use social media in Poland 2014-2018
- Percentage of enterprises that use social media in Poland 2017-2018, by size
- Percentage of enterprises that use social media in Poland 2017-2018, by activity type
- Most used news sources in Poland 2016-2018
- Online fake news sources in Poland 2017
- Daily use of social media in Poland 2013-2017, by platform
- Daily use of social media platforms in Poland 2017, by age group
- Social media sites used to produce and publish content in Poland 2018
- Instagram users in Poland 2019
- Poland: Instagram users by age 2019
- Instagram users in Poland 2019, by age and gender
Statistics on "Social media usage in Poland - Facebook"
- Poland: Facebook users 2019
- Facebook users in Poland 2019, by age
- Facebook users in Poland 2019, by age and gender
- Monthly time spent on Facebook in Poland 2018
- Poland: Messenger users from 2018 to 2019
- Poland: Messenger users by age 2019
- Poland: Messenger users by age and gender 2019
- Average hours spent on Facebook and YouTube by Facebook users in Poland 2018
- Leading industries on Facebook in Poland 2019, by number of fans
- Facebook vs. YouTube engagement rate in Poland 2018
- Forecast of Facebook user numbers in Poland 2015-2022
Statistics on "Social media usage in Poland - YouTube"
- YouTube usage reach of young internet users in Poland 2017
- Hours spent on YouTube by young internet users in Poland 2017
- Frequency of video streaming on YouTube in Poland 2019
- Video upload frequency to YouTube channels in Poland 2018
- YouTube total views per post in Poland 2018, by channel category
- Average YouTube engagement rate in Poland 2018, by channel category
- Leading brands on YouTube from Poland 2019
Statistics on "Social media usage in Poland - TikTok"
- TikTok users in Poland 2018, by age
- Daily time spent on TikTok in Poland 2018
- Daily TikTok access frequency in Poland 2018
- Mobile TikTok usage frequency in Poland 2018
- Most interesting TikTok content in Poland 2018
- Types of content recorded on TikTok in Poland 2018
- Frequency of posting video content on TikTok in Poland 2018
- Main advantages of using TikTok in Poland 2018
Statistics on "Social media usage in Poland - User behavior"
- Popular social media activities in Poland 2017
- Social media use in the purchasing process in Poland 2018
- Social media influence on consumer purchasing decisions in Poland 2016
- Buying products found on social media in Poland 2016
- Online brand discovery through social media in Poland 2016
- Social media sites used to follow brands in Poland 2018
- Activities performed when multi-screening and simultaneous media using in Poland 2018
- Simultaneous usage of selected devices in Poland 2018
- Penetration of smartphone video viewing in Poland 2018, by generation
- Smartphone TV series viewing in Poland 2018, by generation
- Social media users checking personal data regulations in Poland 2018
- Internet users that have signed into websites with a Facebook login in Poland 2018
- Inappropriate posts on the internet in Poland 2011-2016
- Importance of social media in the life of internet users in Poland 2017, by age
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Further related statistics
- Leading e-shop brands on Twitter in Poland 2019
- Leading e-shop brands on Facebook from Poland 2019
- Leading beverage brands on YouTube channels from Poland 2019
- Leading beauty brands on Facebook from Poland 2019
- Leading spirits brands on YouTube in Poland 2019
- Leading online store brands on YouTube channels from Poland 2019
- Leading accommodation brands on YouTube channels from Poland 2019
- Leading beer brands on Facebook from Poland 2019
- Leading beer brands on YouTube channels from Poland 2019
- Leading beauty brands on Twitter in Poland 2019
- Leading spirits brands on Facebook from Poland 2019
- Leading car brands on YouTube channels from Poland 2019
- Leading car brands on Twitter in Poland 2019
- Leading beauty brands on YouTube channels from Poland 2019
- Leading beverage brands on Facebook from Poland 2019
- Leading beer brands on Twitter in Poland 2019
- Leading car brands on Facebook from Poland 2019
- Leading accommodation brands on Twitter in Poland 2019
- Leading beauty and drug store brands on Facebook from Poland 2019
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