Frequency of reading online reviews or app reviews in the UK 2013, by subject matter

This statistic displays the frequency of reading online reviews or app reviews in the United Kingdom in 2013, by subject matter. In 2013, 56 percent of respondents reported reading reviews for products available to buy online always or often.

How often do you read online reviews or app reviews?*

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Release date

April 2014


United Kingdom

Survey time period

October to November 2013

Number of respondents

724 respondents

Age group

16 years and older

Special properties

adult internet users who ever undertake each activity

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was: "Please use this card to say how often, if at all, you look at online reviews that other people - not professional critics or journalists - have written or posted before you do each activity I read out. Do you read reviews about ….?/ How often do you read app reviews from other users before downloading the app" (Prompted responses)

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Statistics on "Online reviews"

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