Perception of organic food worth in the United Kingdom (UK) 2012, by age

This statistic shows the share of different consumer age groups who agreed it was worth paying more for organic food in the United Kingdom (UK). The data is drawn from a TGI (Target Group Index) survey on organic food consumption conducted in 2012. From the results, there appears to be a correlation between age and agreement, with a larger proportion of respondents in the younger age groups believing organic food is worth paying more for than in the older groups.

Share of consumers agreeing with the statement 'it's worth paying more for organic food' in the United Kingdom (UK) in 2012, by age group

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Release date

April 2013


United Kingdom

Survey time period


Number of respondents

25,000 respondents

Age group

15 years and older

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