In 2019 Mondelez International spent 309 million U.S dollars on advertising in the United States. The Chicago- based multinational food company raised its ad investments, compared to 2018, by 20 million dollars.
Mondelez International advertising spending in the United States from 2012 to 2019
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 13, 2020). Mondelez International advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/308597/mondelez-advertising-spending-usa/?__sso_cookie_checker=failed
Advertising Age. "Mondelez International advertising spending in the United States from 2012 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/308597/mondelez-advertising-spending-usa/?__sso_cookie_checker=failed
Advertising Age. (2020). Mondelez International advertising spending in the United States from 2012 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/308597/mondelez-advertising-spending-usa/?__sso_cookie_checker=failed
Advertising Age. "Mondelez International Advertising Spending in The United States from 2012 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/308597/mondelez-advertising-spending-usa/?__sso_cookie_checker=failed
Advertising Age, Mondelez International advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/308597/mondelez-advertising-spending-usa/?__sso_cookie_checker=failed (last visited February 12, 2025)
Mondelez International advertising spending in the United States from 2012 to 2019 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2020. [Online]. Available: https://www.statista.com/statistics/308597/mondelez-advertising-spending-usa/?__sso_cookie_checker=failed