Number of brands shoppers purchased in the United Kingdom (UK) 2012, by category

Average number of brands purchased per consumer goods category in the United Kingdom (UK) in 2012*

by Statista Research Department, last edited Mar 25, 2013
Number of brands shoppers purchased in the United Kingdom (UK) 2012, by category This statistic shows the average number of brands shoppers purchased across 17 consumer goods categories in the United Kingdom (UK) in 2012. According to the survey, consumers bought an average of 5.6 different brands of chocolate a month and 4 different brands of carbonated drinks. In the clothes and make-up categories, consumers switched brands an average 3.3 times in 12 months. Based on this data, the source (Bain & Company) suggest shoppers in the UK are 'becoming increasingly less loyal to any one brand'.
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Average number of brands purchased per consumer goods category in the United Kingdom (UK) in 2012*

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Number of brands
Chocolate5.6
Carbonated drinks4
Frozen food3.7
Breakfast cereals3.5
Clothes*3.3
Make-up*3.3
Beer3.3
Cider2.9
Skin care*2.9
Spirits*2.7
Hair care*2.4
Shoes & bags*2.2
Fragrances*2.2
Laundry detergents1.9
Tobacco1.7
Jewellery & watches*1.6
Personal technology*1.6
Number of brands
Chocolate5.6
Carbonated drinks4
Frozen food3.7
Breakfast cereals3.5
Clothes*3.3
Make-up*3.3
Beer3.3
Cider2.9
Skin care*2.9
Spirits*2.7
Hair care*2.4
Shoes & bags*2.2
Fragrances*2.2
Laundry detergents1.9
Tobacco1.7
Jewellery & watches*1.6
Personal technology*1.6
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by Statista Research Department, last edited Mar 25, 2013
This statistic shows the average number of brands shoppers purchased across 17 consumer goods categories in the United Kingdom (UK) in 2012. According to the survey, consumers bought an average of 5.6 different brands of chocolate a month and 4 different brands of carbonated drinks. In the clothes and make-up categories, consumers switched brands an average 3.3 times in 12 months. Based on this data, the source (Bain & Company) suggest shoppers in the UK are 'becoming increasingly less loyal to any one brand'.
Show more
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