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Number of brands shoppers purchased in the United Kingdom (UK) 2012, by category

Average number of brands purchased per consumer goods category in the United Kingdom (UK) in 2012*

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Release date

March 2013


United Kingdom

Survey time period


Number of respondents


Special properties

UK shoppers

Supplementary notes

* Average per month, except the following categories that are an average over 12 months: clothes, make-up, skin care, spirits, hair care, shoes & bags, fragrances, jewellery & watches and personal technology.

** Shoppers surveyed by Bain & Company. Data combined with Kantar's real-time purchase tracking of 30,000 UK households. The source states that the shoppers surveyed were representative of the general population and "includied purchasers of all price tears and more than 450 brands in 17 categories, reflecting around 90% of branded FMCG sales".

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