This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'fiber' when buying foods and beverages. Some 41 percent of U.S. adults indicated to consider the attribute 'fiber' as a somewhat important driver for their food and beverage purchase decisions.
How important is the factor fiber when purchasing foods and beverages?*
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' Percentages may not add up due to rounding.
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Harris Interactive. (June 10, 2014). How important is the factor fiber when purchasing foods and beverages?* [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/308611/us-consumers--rating-of-fiber-when-buying-foods-and-beverages/
Harris Interactive. "How important is the factor fiber when purchasing foods and beverages?*." Chart. June 10, 2014. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/308611/us-consumers--rating-of-fiber-when-buying-foods-and-beverages/
Harris Interactive. (2014). How important is the factor fiber when purchasing foods and beverages?*. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/308611/us-consumers--rating-of-fiber-when-buying-foods-and-beverages/
Harris Interactive. "How Important Is The Factor Fiber When Purchasing Foods and Beverages?*." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/308611/us-consumers--rating-of-fiber-when-buying-foods-and-beverages/
Harris Interactive, How important is the factor fiber when purchasing foods and beverages?* Statista, https://www.statista.com/statistics/308611/us-consumers--rating-of-fiber-when-buying-foods-and-beverages/ (last visited August 17, 2022)
