U.S. consumers' rating of gluten when buying foods and beverages, 2014

This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'gluten' when buying foods and beverages. Some 17 percent of U.S. adults indicated to consider the attribute 'gluten' as a somewhat important driver for their food and beverage purchase decisions.

How important is the factor 'gluten' when purchasing foods and beverages?*

Characteristic	Share of respondents
Very important	11%
Somewhat important	17%
Not very important	25%
Not at all important	42%
Not at all sure	5%

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Release date

June 2014

More information

Region

United States

Survey time period

March 12 - March 17, 2014

Number of respondents

2,234 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?'
Percentages may not add up due to rounding.

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